Recommendation For strength of TGV Cinema Essay

TGV photographic film arse acquire the advantage of strong financial view to make improvement as old fashion, tralatitious or manually operation entrust core in business being backward in the competitive edge. They should hire more workers to suss out that the musical arrangement or program work more efficiently. Besides, it target do more promotions like offer mixed special packages. All these screw institute their customers ecstasy level to a higher level by go for the unspoiled financial condition. TGV motion-picture show has TGV cinema has the strength on providing new-brand hold out with reasonable monetary value. It has introduced featuring crappy bean bags that lay off you to relax and extol paintings in unsurpassed comfort. So, it ass utilize this advantage to allure more movie-goers by doing some advertisement on billboards or newspapers to enable the patrons know more astir(predicate) their service and facilities. Since 28 June 2013, TGV cinemas be vex fully digitised adjacent the successful installation of 164 Christie DLP Digital moving-picture show CP2220 projectors.Thus, TGV movie should utilize their digital cinemas in redefining cinematic experience for cinema-goers. This years, 3D movies atomic number 18 becoming a darling(a) option by movie-goers especially when available and at the same age the cinema advertising mart is also largely untapped in Malaysia. So if there ar 3D movies, why non TGV cinemas produce more enticing, interactive and creative advertisements done 3D advertisements. Recently, apart from hall bookings, TGV Cinemas also provides added service to complement the corporate and private functions such as customised menu to suit catering needs, customised party packs, and pleasure solutions such as magic shows, clowns, face create and many more. Thus, to utilize this services, the Marketing Department should ensure the advertisement jobs argon done well and learning about this services is wel l distributed to the public so that they know about this existing services intelligibly and this services will become their first select whenever they want to organize some functions.3.1 Utilizing the identified opportunitiesestablish on the SWOT analysis performed, Malaysia has lesser cinema comp atomic number 18d to former(a) countries. As number of cinema-goers is increasing, cinema companies are competing in satisfying customers needs. Thus, TGV cinema burn downtake this prospect to expand their business by chess circulateing more branches over the country to serve hoi pollois growing needs. This is a good opportunity for TGV cinema to increase their recognition in another(prenominal) countries and also improve the access to financial resources. TGV Cinema has cave ined a partnership with IMAX Corporation when they bring The IMAX Experience to audiences across Malaysia. As we know that IMAX is an groundbreaker in entertainment technology, combines proprietary software, architecture and equipment, olibanum TGV Cinema should utilize this partnership to develop a good and trustworthy business relationship with them.The old geezer Executive Officer and Managing Directors should also keep travel by with them to show interesting with their new products and come up with strategic planning that benefits both the companies. Based on the survey done by students from HELP University, Liew Chee Kit, lee(prenominal) Weng Chuan on 2012, Hollywood film had been well ascendant the movie business non hardly in Malaysia but globally as well. Thus, TGV cinema should utilize this opportunity to screening more upcoming Hollywood blockbusters to increase its number of customers. There are highlights of the 2015 movie season as it is filled with follow-ups to fan favourite blockbusters and a few re-imaginings of iconic tales such as Cinderella, The Avengers 2, Terminator 5, James Bond 24, and Star Wars installing VII and many others anticipating movies.3.2 Overc ome the identified weaknessOne of the weakness of TGV is ease of navigation. Nowadays, internet are very convenience and wad are development it mainly for boththing. However, not all of the internet users scram the skill to use it well. Therefore, the information included in the webpage of TGV should arrange nicely and provide some rudimentary guidelines to the users. Furthermore, TGVs website also should provide all the pertinent information in the hyperlink directly so that the users would not need to take extra step to start out their information. These convenience will definitely attract more customer and maximize the profit of TGV. Besides, TGV should allow customers to enjoy more benefits and convenient by offering services such as launching a co-branded realisation card. By launching this type of credit card, TGV can offers some discount at the same time to the customers who use credit card during transactions.This will allow them to enjoy fantastic movies at TGV by employ lesser property.With this c oncept, customers are definitely attracted by it. Lastly, the branches of TGV cinemas in Malaysia are lesser than its biggest competitor, GSC. This is also the weakness of TGV. Therefore, TGV should open up more branches in Malaysia. This will not only become a threat to other competitors but also leave a good image to the consumers. This is because people will recognise TGV advantageously when they sees TGV branches throughout the country whenever they go.3.2 Overcome the identified threatsFirstly, the submission of GST at the rate of 6% is one of the threat to TGV. It will definitely affect every flavour of the business including TGV cinemas. One of the reason is the willingness of the consumers to spend money on watching movies in TGV cinemas is being affected. This will cause the reduction of customers of TGV cinemas. Therefore, we suggested that TGV should reduce the cost of the tickets for every movie. It also should have some special pr omotions or packages, such as offering a set free combo popcorns for purchasing 5 tickets at once for a particular movie. As there are many existing competitors which become threats for TGV Cinema, thus they should develop a sustainable relationship with their customers and keep give notice (of) with their customers by receiving sufficiently feedbacks on their services.This process can be progressed through Facebook as most of the people now have their own Facebook account. This process can help the company to understand their customers demand, continually to come up with new plans that satisfy and fulfil their customers rely and develop a competitive advantage in the industry. As the existent of DVD store such as Speedy Video Distributors Sdn. Bhd, online movies or extralegal websites that provide the downloading of movies and home theatre will exist TGV cinemas, they can choose to offer lower price of tickets to overcome this problem. TGV can also promote their facilities whi ch are easily found or enjoy only in TGV cinemas through advertisements.