The Effects of Social Networking upon Society - 1100 Words

Introduction: Social networking is a network of sites is very effective in facilitating social life among a group of acquaintances and friends , and enable old friends to connect to each other and after a long year , and enable them to also communicate the visual and audio and share images and other possibilities that solidified social relationship between them. Featured social networking such as : ( Facebook – WatsApp - Twitter – Skype - MySpace - LIVE Boone - Hi- Five - Orkut - Tagd - YouTube , etc.) , which allowed some of them , such as Facebook, WatsApp and skype sharing videos and photos , share files and conduct real-time conversations , and communicate The direct interaction between the audience .†¦show more content†¦With the constant use of these social technologies, less people are communicating in person. Many people are becoming more isolated due to the lack of personal interaction. It is becoming easier to go through life with less personal confrontations and conversations. Many people are becoming used to only conversing through their computer. This trend has continued and lead to an, â€Å"Interesting number of developing adults that function well in a keyboard setting while failing at human interaction† (PC Magazine Online 2). The failing of human interaction is a horrible result of this new technology. Without person-to-person interaction we will lose our language skills and have trouble with public speaking. Normal debates and confrontations will be made more difficult due to the inability to read one another’s body language. This is not healthy for our development because â€Å"Humans are social animals who need to have regular interaction with others to experience the full benefits of socialization and lead a balanced life† (Current Issues 2). This kind of isolation is degrading towards our society because it is necessary to be personable. If we continue to be isolated than all of our communication skills will drop lower than they already are. These new communication sites were made to improve communication, not destroy it. These social networks allow an individual toShow MoreRelatedSocial Network and Its Effect on Poor Students Academic Performance1051 Words   |  5 PagesSOCIAL NETWORK AND ITS EFFECT ON POOR STUDENTS ACADEMIC PERFORMANCE Facebook, Twitter, and Instagram are the example famous social network that becomes the best choice among the students, especially university students. Social network can defines as site of grouping of individuals into specific groups, like small rural communities or a neighbourhood subdivision. Nowadays, the social network is a necessary communication tool that has emerged in the field of information and communication technologyRead MoreImpact of Social Media on Relationships Essay1050 Words   |  5 Pages Social networking can connect strangers across the world. As the evolution of communication continues, technology progresses and social networking grows. Social networks like Instagram, Twitter, and Facebook have grown to have billions of users. In fact in today’s society, it is necessary or nearly expected to use one if not all of these technological communication networks. The increasing use of social networking has had both a negative and positive ef fect on communication in relationshipsRead MoreSocial Networking and Effects on Society1326 Words   |  6 PagesSocial Networking and Effects on Society Wouldn’t you say that online social networking has changed the way society interacts with friends, family and perfect strangers. When someone exposes themselves to these sites, they open the door to allow these people into their lives. Some of them you would have passed on the street and not even thought of befriending. 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Social media, social media, social media†¦ oh what is has done to the world, so many students grades have dropped, criminals PROMOTE crimes. Ultimately, what is at stake here is social media will one day take over the world. People’s safety will be in danger, crimes will increase, people will getRead MoreEffects Of Online Social Networking On Society966 Words   |  4 PagesThroughout the years, our society has experienced dramatic change due to technological advances. Technology has become a vital part of our everyday lives that has greatly influenced the way we interact with each other and our environment. Through the development of social networking, it has easily kept us updated on what is going on around the world and in other people’s lives. Instead of face-to-face communication, the younger generation perceives social media to be a place to share emotional connectionsRead MoreSocial Media And Its Effects On Society1597 Words   |  7 PagesSociety Crumbles into Smithereens One Post at a Time You are walking out of the new Star Wars movie, posting about how superb it was, when suddenly you are swooped up and thrown in the back of a vehicle. No one would have thought posting about how you were there earlier would provoke such a situation. After all, social networking is â€Å"safe† and â€Å"friendly.† Now, social media is defined as â€Å"A form of electric communication through which users create online communities to share information,† accordingRead MoreOverview of Social Networking1393 Words   |  6 PagesTechnology has evolved, and impacted our society in a negative way. There are multiple reasons as to why it affects our community, such as lower grades, job stability, cyberbullying, sexting, and it can harm college admission. I have known a family friend that has experienced social networking in a horrible way, which has messed with his dreams and life goals. Social networking has a negative influence on our lives, causing many various probl ems in our community. Social networks are internet sites thatRead MoreExample Chapter1 of Research Paper1725 Words   |  7 Pagesinformation, there was little or no opportunity to participate or contribute to the growth of the media. However, upon the development of social networking sites, the web was opened to the world and was able to fulfill its purpose: to provide people all over the world a never ending way of connecting. â€Å"Nothing has changed the Web more than the rise of social networking sites.† Upon the rise of the internet’s popularity, different programmers and developers designed a variety of web sites whichRead MoreThe Positive And Negative Implications Of Social Networking Sites1604 Words   |  7 Pagesimplications of social networking sites. Introduction Social networking sites have become a big part of our lives. These sites are indeed twofold, and their impact on society is both positive and negative. My essay will, therefore try to answer both sides of the impact social networking sites have in today’s culture. A website article by (Shruti Tripathi Chopra 2015) stated that in 2008 Facebook made and estimated $300 million, that rose to a profit in 2014 of $2.9. The positive implications of social networking

Increasing Physical Activity In Adults Health And Social Care Essay Free Essays

string(162) " range of pattern for physical healers ; It is our duty to advance physical activity in appropriate populations given the copiousness of grounds for its support\." Physical therapy is a profession that provides the best possible attention to all people irrespective of socioeconomic position ( SES ) . Volunteering at St. Clare ‘s Mission in La Crosse, Wisconsin ( a physical therapy resource for those unable to afford traditional wellness attention services ) has given us a first-hand glance of the demand for health care services for people of low SES. We will write a custom essay sample on Increasing Physical Activity In Adults Health And Social Care Essay or any similar topic only for you Order Now The attention provided at this clinic was the best possible with the resources available, nevertheless the volume of attention was non equal to manage the high demand for services. After speaking with old pupils who have initiated an exercising plan at the local Salvation Army in La Crosse, Wisconsin, and join forcesing with module who have helped ease plans for people of low SES, it is apparent that a high demand exists for supplying instruction and physical attention for this population. The intent of our public wellness enterprise is to set up a primary and secondary bar plan which improves overall wellness by increasing physical activity in persons of lower SES in the La Crosse country. Role of the Physical Therapist Primary and Secondary Prevention The Guide to Physical Therapist Practice provinces that physical therapy attention consists of primary, secondary, and third care.1 Our wellness enterprise will concentrate on primary and secondary attention. Primary bar is defined as the bar of a disease in populations that are at hazard for the pathological development.1 The Guide to Physical Therapy Practice recommends enterprises, wellness publicity, and instruction as a few ways in which this can be completed.1 Health showings, biomechanical appraisals, and educational workshops are merely a few ways that physical healers can educate the populace on the factors of disease hazard, and what they can make to assist forestall disease. As physical therapy pupils, we plan on prosecuting in primary bar by utilizing our cognition of physical activity, exercising prescription, biomechanics, and physiology to educate and teach at hazard grownups so they can diminish their opportunities of developing a pathology. Secondary bar is defined as helping those who suffer from a pathology by cut downing the continuance and badness of their symptoms and assisting to forestall any farther complications.1 While these populations will non be specifically recruited, it is likely that we will be working with participants at the Salvation Army who have preexistent conditions. The Salvation Army provides services for people enduring from diseases related to physical inaction such as type II diabetes, coronary arteria disease, chest malignant neoplastic disease and obesity.2 We plan on increasing physical activity in these persons to assist cut down the badness of these diseases. Secondary bar can besides be enforced for individuals who have conditions such as pre-diabetes and pre-hypertension, as they would besides profit from an aerophilic fittingness plan. Through exerting and educating the participants in our plan, we will turn to these populations and aid to forestall new disease development, and dimini sh the badness of bing diseases utilizing a bi-weekly exercising plan. We will besides pattern secondary bar by placing wellness issues through our showing tools, and mentioning them to the proper topographic point such as St. Clare ‘s Health Mission. Subject Brief Overview of the Problem Physical inaction is an increasing tendency in the United States. It has been associated with a reduced quality of life every bit good as an increased prevalence of several diseases.3 These diseases can potentially be avoided with increased aerophilic exercising and the turning away of other hazard factors. Behavioral hazard factors such as physical inaction, hapless diet, smoke, and inordinate imbibing are the prima causes of decease in the United States.4 It is our hope as physical therapy pupils that by aiming physical inaction, one constituent of these behavioural hazard factors that is within our range of pattern, we can get down to cut down the negative impact it is holding on the general population. How the authorities is supervising Several studies are utilized at a national degree to roll up informations related to physical activity. The Center for Disease Control has been instrumental in roll uping this information through the usage of the National Health Interview Survey, Health Related Quality of Life Survey, and Chronic Disease Indicator Survey among others. The National Center for Chronic Disease Prevention and Health Promotion is another advocate for the aggregation of informations sing wellness hazard behaviours and preventive attention patterns. It consists of nine divisions working towards bettering wellness by forestalling chronic diseases and their hazard factors.5 These studies produce comparative statistics of assorted wellness hazard factors such as BMI, yearss of physical activity per hebdomad, SES, geographical location, and age groups. The corporate findings from these surveies suggest that a big proportion of the American populace does non accomplish sufficient physical activity for wellness b enefits. Healthiest Wisconsin 2020 is the province wellness plan which requires the Wisconsin Department of Health Services to build a public wellness docket for the province every 10 years.6 One of the focal points of this program is to supervise and describe advancement in accomplishing the ends and aims as outlined by the execution program of Healthiest Wisconsin 2020. Telephone administered and mailed studies are the primary manners of rating. For illustration, these studies were used to place people who have a BMI of gt ; 30 among two groups ( age 15-18, 19 and or older ) . These groups were so followed between the old ages of 2000 and 2007 to find physical activity levels.4 Information on physical activity was collected from the undermentioned beginnings: Wisconsin Behavioral Risk Factor Surveillance System, Wisconsin Department of Health Services, Wisconsin Youth Risk Behavior Survey, and Wisconsin Department of Public Instruction. PT ‘s Role in Increasing Physical Activity The Guide to Physical Therapy Practice provinces that physical healers are qualified to help and learn a community inaugural plan turn toing increasing aerophilic physical activity in the grownup population.1 Exercise prescription and direction falls within the range of pattern for physical healers ; It is our duty to advance physical activity in appropriate populations given the copiousness of grounds for its support. You read "Increasing Physical Activity In Adults Health And Social Care Essay" in category "Essay examples"1 By implementing a community plan that targets sedentary grownups of low SES, we are supplying primary and secondary bar for hazards such as diabetes, bosom disease, and high blood force per unit area. Background and Rationale Happening of Physical Inactivity The rate of inaction in America is dismaying with 52 % of the population non even sing 30 proceedingss of moderate physical activity a day.7 Furthermore, 23.9 % of Americans reported that they had non engaged in physical activity during the last month.8 Physical inaction tends to be more prevailing in the southern United States ; nevertheless degrees of physical inaction are unsatisfactory in northern United States every bit good. In Wisconsin entirely, 22.7 % of occupants considers themselves to be in hapless or just wellness, with 17.4 % of WI occupants describing limited activity due in portion to physical problems.4 Upwards of 24 % of the province did non take part in leisure-time physical activity of any sort during the twelvemonth 2010.8 At a local degree, 19.3 % of La Crosse county occupants were reported as being physically inactive, comparing to 16,110 occupants as of 2008.9 This suggests that greater than 80 % of La Crosse county occupants reported themselves as physically active, nevertheless, this does non intend that they are run intoing the ACSM guidelines for moderate activity degree that are recommended for disease hazard reduction.3 It is clear that physical inaction is an increasing tendency, and although people may see themselves as active, they may non be run intoing sufficient activity degrees to diminish disease hazard. Mortality Patel et Al. found that females who spent longer than six hours sitting per twenty-four hours had a comparative hazard for all-cause mortality of 1.37 ( 1 decease per 74 person-years ) , whereas males in the same class had a comparative hazard ( RR ) of 1.18 ( 1 decease per 45 person-years ) . Females and males who spent between nothing and three hours per twenty-four hours sitting each had a RR for all-cause mortality of 1.00 ( Females: 1 decease per 150 person-years ; Males: 1 decease per 74 person-years ) . This same survey assessed physical activity degree in MET-hours/week and its influence on all-cause mortality rate. Females and males who performed less than 17.5 MET-hours/week of exercising each had a RR for all-cause mortality of 1.00 ( Females: 1 decease per 93 person-years ; Males: 1 decease per 53 person-years ) . Females who performed 31.5-42 MET-hours/week of exercising had a RR of.78 ( 1 decease per 123 person-years ) , while males in this class had a RR of.88 ( 1 dece ase per 58 individual old ages ) .10 The findings of this article imply that longer clip spent sitting each twenty-four hours resulted in a higher happening of mortality for both males and females. Furthermore, higher degrees of physical activity per hebdomad were associated with a lower mortality rate for both genders. Impact Consequences of Physical Inactivity Physical inaction has been linked to a figure of pathologies such as high blood pressure, diabetes mellitus type 2, osteoporosis11, cardiovascular/respiratory diseases12, and bosom attacks.3 In add-on, low degrees of physical activity were correlated with negative physiological effects such as increased organic structure weight, organic structure mass index ( BMI ) , waist-to-hip ratio, cholesterin degrees in work forces, and a lessening in insulin levels.13 The happening of these effects is lower in more active populations, hence physical activity is prescribed as a preventive step for diminishing mortality, morbidity, and the hazard of disease acquisition.3,12 For this ground, activity degree criterions were developed by the American College of Sports Medicine ( ACSM ) which aim to steer physical activity programs.3 At the national degree wellness and health has been pushed to the head due to healthcare reform, and it is frequently hindered by a deficiency of physical activity and hapless diet. The increasing prevalence of fleshiness in the United States has been linked in portion to these same factors. In 2010, 35.7 % of American citizens were considered obese.14 Fortunately, important lessenings in organic structure fat have occurred through diet and moderate exercising in comparing to other weight loss techniques.12 The province of WI has done ill in this respect, with 22.9 % of occupants prosecuting in no leisure clip physical activity.6 Furthermore, persons who reported small to no aerophilic exercising or greater clip between everyday medical screen had increased likeliness of holding 14 or more unhealthy yearss per year.15 It is reported that these persons rate themselves as holding hapless wellness compared to those who exercised and had regular wellness screenings.15 These statistics ov erpoweringly support the demand to convert those with a sedentary life styles to increase their physical activity degrees to better their wellness and prevent negative effects. Hazard Factors and Determinants for Physical Inactivity Non-modifiable Hazard Factors There are several determiners and hazard factors that are associated with physical activity in grownups. Non-modifiable hazard factors include gender, age, ethnicity, and instruction degree. Gender and age are the two most consistent demographic ( non-modifiable ) correlatives of physical activity behaviour in adults.16 In footings of gender, work forces ( 52.1 % ) are more likely than adult females ( 42.6 % ) to run into the 2008 Physical Activity Guideline for aerophilic activity.4 This may be due to traditional gender functions where adult females have less free clip to exert due to their caretaking function within the household. Younger grownups are more likely to run into the 2008 Physical Activity Guidelines for aerophilic activity than older grownups. This disagreement may be due to the younger grownup population holding fewer co-morbidities. Harmonizing to the Center for Disease Control, more non-Hispanic white grownups ( 22.8 % ) meet the 2008 Physical Activity Guidelines fo r aerophilic and muscle-strengthening activity than non-Hispanic black grownups ( 17.3 % ) and Latino grownups ( 14.4 % ) .8 Although there are multiple grounds for this, one may be due to differences in degree of income between the ethnicities which determine physical activity chances every bit good as the sum of available leisure clip for exercising. Finally, grownups with more instruction are more likely to run into the 2008 Physical Activity Guideline for aerophilic activity than grownups with less education.3 Modifiable Hazard Factors The list of modifiable hazard factors associated with physical activity in grownups is much more extended than non-modifiable hazard factors. These hazard factors, which negatively influence physical activity in grownups, include low SES, hapless self-efficacy, low degrees of instruction, being overweight, and decreased societal support.2 Socioeconomic position and perceived self-efficacy demonstrated the strongest and most consistent associations with physical activity behavior.2,17,18,19 A deficiency of fiscal stableness has been linked to reduced physical activity, every bit good as more unhealthy weight control.20 The Center for Disease Control suggests that grownups whose household income is above the poorness degree are more likely to run into the 2008 Physical Activity Guideline for aerophilic activity than grownups whose household income is at or near the poorness level.8 It has besides been determined that adult females of lower SES perform significantly lower ( p lt ; .0001 ) sums of physical activity per hebdomad than those of higher SES. Interestingly, work forces of both lower and higher SES take part in the same sum of physical activity per hebdomad, nevertheless those of higher SES performed significantly more leisure clip physical activity.17 Self-efficacy for physical activity is described as a individual ‘s assurance in his or her ability to be physically active. Oman and King looked at the influence of self-efficacy perceptual experiences in a cohort of healthy sedentary work forces and adult females between the ages of 50 and 64, and found that among those take parting in a supervised home-based activity plan, baseline self-efficacy perceptual experiences significantly predicted exercising attachment after a two twelvemonth follow-up.18 In a meta-analysis conducted by Haggar et al. , it was concluded that the attitudes about behaviour and self-efficacy were finding factors of whether or non an person will take part in physical activity ; lower self-efficacy is the biggest forecaster in non take parting in physical activity.19 In footings of instruction, grownups with high school school instruction were about i ¬?ve times less likely to take part in physical activity as those with a college instruction. Among individuals older than 44 old ages, the lowest educated group was about 2.5 times more likely to be sedentary than individuals who had i ¬?nished higher vocational schooling or university.21 Obesity is another modifiable hazard factor that has been systematically correlated with a deficiency of physical activity.10 A deficiency of activity or a sedentary life style has been shown to be one of the cardinal subscribers to the development of fleshiness when all other confounding factors are controlled. Patel et Al. found that those passing more clip sitting had an increased hazard for the development of fleshiness every bit good as an increased hazard of mortality.10 Low societal support has systematically emerged as an of import negative correlative with physical activity. Leslie et Al found that people describing low degrees of societal support from household or friends were 23-55 % more likely to be less active than were those with high degrees of support.23 The U.S. Women ‘s Determinants Study found that adult females with high degrees of societal support for physical activity were about twice every bit likely to be active at least 30 proceedingss on five or more yearss a hebdomad than adult females with low degrees of societal support.24 Booth et Al. found that holding friends who participated on a regular basis in physical activity and holding a safe topographic point to exert were significantly associated with regular physical activity.25 King et Al. found that often detecting others exercising was positively associated with physical activity participation.26 By implementing schemes which target the modifiable hazard factors listed a bove, which will assist better physical activity degrees in these persons. Interventions Literature Review A thorough reappraisal of the literature was done to find the most effectual intercession schemes for increasing physical activity, and cut downing wellness related hazard factors among grownups of low SES. The hunt yielded a figure of relevant articles for intercessions to increase physical activity including the usage of laic person-led aerophilic exercising plans, the usage of feedback to arouse alterations in behaviour, increasing the participants ‘ self-efficacy, usage of function theoretical accounts, patient instruction and barrier elimination.27,28 Lamb et Al. found that volunteer-led walking groups resulted in a higher proportion of participants than a group that received exercise advice.29 A survey mensurating alterations in self-reported exercising behaviour found that the group having exercising advice and direction had a higher figure of topics describing 150 proceedingss of activity than a walking group and advice merely group.30 Hagger et Al. found that people â €˜s attitudes, perceived behavioural control and self-efficacy are cardinal influences in organizing purposes to take part in physical activity.19 See Appendix Literature Review Matrix In order to use these schemes we will be taking a multi-faceted attack which aims to integrate each method throughout the plan. Our plan will be an instructor-led exercising plan with an accent on educating the patients on exercising, and learning them an easy-to-learn plan that they can execute on their ain to heighten self-efficacy. By using the Salvation Army of La Crosse, we will extinguish a important barrier for people of low SES by supplying a free exercising installation. Application of Learning Theory Social Cognitive Theory and Self-Efficacy The Social Cognitive Theory is a behavioural alteration theory which focuses on self-efficacy, or the belief in oneself to execute a undertaking. This theory serves as the model about which we are structuring our plan ( See Appendix Application of Theory to Practice ) . The Social Cognitive Theory emphasizes self-efficacy every bit good as the personal and environmental barriers that limit alteration. Its foundation is centered around the thought that persons must hold assurance that they can successfully execute a undertaking in order for behavior alteration to occur.28 In add-on to self-efficacy, the person must value the alteration that is being made before they invest themselves to the full in the task.28 Incentivizing the undertaking is one method that can be used to top out the topics involvement in finishing the task.28 Improved self-efficacy has been shown to decrease the perceptual experience of one ‘s disease badness or disability.31 Therefore, if self-efficacy can be improved, the perceptual experience of one ‘s disablement may besides be improved. Improved self-efficacy has besides been linked to successful behaviour alteration, and multiple schemes to heighten self-efficacy can be found in the literature. One scheme for bettering self-efficacy is public presentation attainment, which is the act of accomplishing proficiency with a undertaking through engagement and experience with the undertaking. Application of this scheme suggests that failures should be viewed as larning experiences.32 Vicarious experience is another agency of bettering self-efficacy which entails detecting another person who is exhibiting the coveted behaviour that the topic is working towards.32 This provides the scholar with assurance that the coveted alteration can happen, while besides supplying a safe envir onment in which to larn. Verbal persuasion is a scheme that focuses on a trusty single educating the topic in order to increase their apprehension of the behaviour that they exhibit.32Trusting the beginning of information, with regard to skill and expertness, has a important influence on self-efficacy. Another method for heightening self-efficacy is the usage of physiological feedback.32 Raising the participants ‘ consciousness to both positive and negative effects associated with behavior alteration allows them to better prepare for engagement, and it has besides been shown to better self-efficacy.32 Enhancing self-efficacy has been shown to rush behavior alteration. We have the possible to arouse such alterations by implementing these schemes in our community health undertaking. We will turn to public presentation attainment by teaching the topics in each facet of our exercising plan, which will let them to derive assurance in those activities. We will utilize reverting exercising plan members every bit good as ourselves to supply participants with a theoretical account of proper exercising behaviour in order to implement the vicarious experience scheme. Patient instruction will function as verbal persuasion, and we will besides use educational booklets to convert the participants of the plan ‘s importance. Last, each of us will be resources to supply single feedback to participants and educate them on what they can anticipate throughout the plan so that they can mentally fix for behavioural alteration. The Social Cognitive Theory has been successfully applied to healthcare every bit good as exercising behavior.33 It can be straight applied to our plan to help the participants in altering their behaviour and to give us a model with which to steer that alteration. Project Justification A ; Aims Problem Statement Physical inaction is an increasing tendency in the United States which has been associated with a reduced quality of life every bit good as an increased prevalence of a figure of diseases.3 These diseases can potentially be avoided with increased aerophilic exercising and the turning away of other behavioural hazard factors. Behavioral hazard factors such as physical inaction, hapless diet, smoke, and inordinate imbibing are the prima causes of decease in the United States.4 It is our hope that by aiming physical inaction, we can cut down the negative impact it is holding on the general population. Specific Community Needs Physical inaction degrees are alarmingly high at both the province and local degrees. Upwards of 24 % of Wisconsin occupants did non take part in leisure-time physical activity of any sort during the twelvemonth 2010.8 Locally, 19.3 % of La Crosse county occupants were reported to be physically inactive, comparing to a sum of 16,110 occupants as of 2008.9 Negative Consequences if Nothing is Done It is apparent that grownups of low SES have become a ignored population in our health care system. The federal authorities has proposed policies that strive to do health care accessible to the this population, nevertheless these policies would non take action until 2014 at the earliest, if ever.34 Based on our current health care it can merely be assumed that grownups of low SES will go on to be denied wellness attention based on their inability to pay for services. Unfortunately, this creates a form in which grownups with low SES have the poorest wellness position and yet have the least entree to healthcare.35 Due to the length of clip it takes for federal action to happen, community enterprises like ours may assist extenuate some wellness attention defects. On a local degree, low-cost and accessible wellness attention options need to be accessible on a primary, secondary, and third degree. Adults of low SES demand to be able to seek intervention for active pathologies, every bit g ood as have resources and instruction that will assist them avoid pathological conditions to better their quality of life. If wellness enterprises like ours are non established, the low SES will go on to be at hazard for physical inaction and the myriad of diseases associated with this. Introduction to Our Undertaking The intent of our plan is to supply an accessible primary and secondary bar wellness option to grownups of low SES who reside in the La Crosse country, with the primary end of increasing physical activity through wellness instruction and exercising direction. In conformity with Healthy People 2020, this plan ‘s intent is to increase the proportion of persons who engage in aerobic and beef uping exercisings in sufficient measure to accomplish wellness benefits by set uping a physical activity plan that was accessible to people of low SES of the La Crosse country. Another intent of this plan is to increase the figure of community-based organisations supplying population-based primary bar services for physical activity. These aims are outlined in Healthy People 2020 objectives PA-2.1, PA-2.3, and ECBP 10.9 ( See Appendix Healthy People 2020 ) . This plan will put a strong accent on self-efficacy, increasing the sum of physical activity participants engage in per hebdomad, and bettering outcome outlooks. To find the effectivity of our plan, three primary aims were established: foremost, to increase the self-efficacy of grownups of low SES, 2nd to increase volume of physical activity in grownups of low SES, and 3rd to increase expected results of take parting in physical activity. The secondary aim of our plan is to increase the likeliness of this population to go on to be physically active by developing a program for sustainability. This plan will turn to the Healthy People 2020 aims outlined by supplying a bi-weekly exercising plan with focal points on wellness instruction and direction on aerophilic and strengthening exercisings for people of low SES. Objective 1 Our first aim is to increase self-efficacy in persons with low SES ; a population that has been identified as holding low self-efficacy.18 In this scene, self-efficacy is described as a individual ‘s assurance in his or her ability to successfully be physically active. Low self-efficacy has been identified as being a barrier for persons who desire behavior change.28 It has been reported that if participants do non believe that they can successfully carry through the alteration in behaviour, they will non try to change.28 Oman and King researched the influence of self-efficacy perceptual experiences in a cohort of healthy sedentary work forces and adult females between the ages of 50 and 64, and found that among those take parting in a supervised home-based activity plan, baseline self-efficacy perceptual experiences significantly predicted exercising attachment after a two twelvemonth follow-up.18 As physical therapy pupils, educating sedentary patients on non merely the benefi ts of exercising, but how to exert may take to increased degrees of self-efficacy and physical activity in our patients. In this plan, we will mensurate exercising related self-efficacy before and after engagement in an teacher led physical activity plan. Self-efficacy will be measured utilizing the Barriers to Self-Efficacy Scale. It was ab initio developed for outpatient exercising plans, and has demonstrated dependability ( alpha coefficient =0.93 ) and cogency ( efficacy outlooks significantly correlated with existent engagement in exercising plans ) for sedentary adults.36 It will let us to obtain self-efficacy informations at baseline and upon completion of the exercising plan to find the effectivity of our schemes. Objective 2 The 2nd aim of our plan is to increase the volume of physical activity of the participants through a group based physical activity plan. The ACSM criterions for the sum of activity grownups need to take part in to see improved cardiovascular and aerophilic wellness is 30 proceedingss a twenty-four hours of moderate activity on 5 or more yearss a week.2,3 By supplying a free exercising plan two times a hebdomad, participants will hold an chance to increase their volume of physical activity. They will besides larn successful schemes to exert independently outside of our plan to let them to carry through the ACSM criterions. To help in increasing conformity to our bi-weekly plan, a societal support constituent will be addressed by holding a group exercising category consisting of frequenters of the Salvation Army. This will let the participants to exert with familiar people which may ease engagement. Social support has systematically emerged as an of import positive correlative with phy sical activity. Leslie et Al. determined that people describing low degrees of societal support from household or friends were 23-55 % more likely to be less active than were those with high degrees of support.23 Social support and instruction may non be sufficient to accomplish the coveted sum of physical activity in the transeunt population at the Salvation Army, so a 3rd scheme will be employed to better plan attending: Provide incentives for plan engagement such as a free jersey awarded to those who engage in 50 % , or 10 of the Sessionss. It has been found that supplying inducements to exert increased exercising plan attending in the short term and led to greater care of that activity over a period of two years.22 The combination of instruction, societal support and inducements will increase attachment to the plan, and therefore, increase the sum of participant ‘s physical activity per hebdomad. The sum of increased activity per hebdomad by participants will be measured at baseline and at completion of the plan utilizing the Physical Activity Scale ( PAS 2 ) . This scale measures the participants day-to-day physical activity while at work, and during leisure clip and has been shown to be valid in an grownup population.37 To find cogency, the PAS 2 was compared to the PAS 1 and a strong positive correlativity ( r= .95, P lt ; 0.0001 ) was found between PAS 1 and PAS 2 scores.37 The PAS 2 has been found to be more valid than the PAS 1, which may hold overestimated physical activity. For this ground, the PAS 2 will be used to measure alteration in exercising volume and wonts over the class of the plan. Objective 3 Our 3rd aim is to increase expected physical activity results in our mark population. Physical result outlooks reflect beliefs about pleasant and aversive physical experiences ensuing from battle in physical activity.38 The Multidimensional Outcome Expectations for Exercise Scale ( MOEES ) is a patient completed questionnaire measuring physical activity, self-efficacy, and wellness position. Wojcicki et Al found that being more active was significantly correlated with stronger physical result outlook tonss on the MOEES in both middle-aged and older grownups. The graduated table ‘s dependability and cogency allows us to better understand and predict physical activity behaviour in adults.38 Wojcicki et Al. found that increased activity was significantly correlated with stronger physical ( r = .21, P lt ; .001 ) and self-evaluative ( r = .20, P lt ; .001 ) but non societal result outlooks ( R = .02, P = N ) . Higher self-efficacy was besides found to be significantly associated with physical ( r = .22, P lt ; .001 ) , self-evaluative ( r = .26, P lt ; .001 ) , and societal result outlooks ( R = .17, P lt ; .001 ) .38 Secondary Aim The secondary aim for this plan is to develop a program that is sustainable and can be implemented by persons with lesser sums of preparation than a physical therapy pupil. Previous exercising plan supervisors of the Salvation Army have suggested that an exercising plan manual be created to supply a construction for future plans to heighten sustainability. We created an exercising manual with exposures, exercising forms, and stretches from our plan. A manual of this kind will be a sufficient resource for a replacement to understand and administrate. See Appendix Workout Manual To assist mensurate the sustainability of our exercising plan, we will roll up informations utilizing a likert graduated table to measure participant satisfaction and likeliness of engagement in the hereafter. In add-on, we will give a study to find what the participants liked or disliked about the plan. Undertaking Execution Community Partner We plan to work with the Salvation Army of La Crosse, Wisconsin to supply an exercising plan for persons of low SES. The Salvation Army provides repasts, shelter, occupation chances, and several other services for those in demand. Partnering with the Salvation Army will let us to utilize an accessible installation with a secondary school for our exercising category. It will besides assist us derive entree to the persons of low socioeconomic position who utilize the Salvation Army. See Appendix Salvation Army of La Crosse Contact Information Target Group Our mark group will dwell of grownup occupants and frequenters of the Salvation Army every bit good as any other community members who wish to take part in our plan. We will enroll participants by traveling to the Salvation Army in January 2013 to speak to the frequenters about our exercising plan to get down edifice involvement. Once we begin our plan we will eat repasts with the persons at the Salvation Army to acquire to cognize them and to get down constructing resonance to ease enlisting. We besides have arranged to work together with a Viterbo Nursing Program enterprise at the Salvation Army to help in advancing our plan. Finally, we will go to the Salvation Army ‘s compulsory hebdomadal occupation in-service meeting for its frequenters to educate and enroll participants for the plan. If these methods are unsuccessful, we will advance our exercising plan through the usage of circulars at pro bono clinics in the country, such as St. Clare ‘s Health Mission, in order to enroll persons of low SES for our exercising plan. See Appendix Health and Wellness Brochure Incentives We plan to utilize free jerseies as an inducement to take part for our plan. Incentive-based wellness publicities plans have been shown to increase fitness-related activities over time.22 Participants in our plan who attend 50 % or more of our categories over the 10-week continuance of our plan will have a free jersey. The cost of 25 jerseies is about $ 250. We will seek any possible contributions or price reductions on the jerseies by informing the provider of our intended usage for the shirts. We will besides be inquiring for contributions on day-to-day usage points ( shampoo, deodourant, socks, etc. ) from local concerns such as Wal-mart and K-mart to utilize as inducements throughout our plan. Activity Plan We plan to get at the Salvation Army on Monday February 4, 2013 at 4:30 p.m. to get down speaking with the frequenters about our plan. We will eat dinner from 4:30 p.m. to 5:10 p.m. and recruit participants for our plan through conversation. We will clean up the multi-purpose from 5:10 p.m. to 5:15p.m. Our exercising plan will run from 5:20 p.m. to 6:05 p.m. with clean-up from 6:05 p.m. to 6:15 p.m. This consequences in a sum of 1 hr and 45 of face clip for each category and 3.5 entire hours per hebdomad. Over the class of the 10 hebdomad plan we will hold completed 35 hours of face clip at the Salvation Army ( See Appendix Salvation Army Activity Plan Schedule ) . Our end is to make an exercising manual that is comparatively easy to learn and execute so that voluntaries at the Salvation Army can run the plan with comparative easiness. Besides, by making a exercise manual with one modus operandi of exercisings, the participants can larn and execute the exercisings outside of the Salv ation Army one time they no longer use the services of the Salvation Army. Our exercising plan will dwell of both aerophilic and strengthening constituents. The strength and aerophilic parts of our plan will dwell of 30 proceedingss of theraband, organic structure weight opposition, and assorted exercisings aiming the whole organic structure. Both constituents of the plan will dwell of exercisings that can be easy progressed or regressed to run into the assorted degrees of fittingness of our participants. We will get down our exercising plan with a 5 minute warm up of walking and dynamic stretching, and will reason with a 10 minute cool down of walking and stretching Resource Plan A ; Budget The Salvation Army allows us to utilize a installation that is free of cost to us and the participants of our plan. As antecedently mentioned, we will utilize jerseies and day-to-day necessities as inducements. Cost of these and other possible supplies for our plan are listed in the tabular array below. Item Cost Jerseies $ 250 Daily necessity Items Contributions Cleaning supplies ( perchance ) $ 20 Plants Cited American Physical Therapy Association. Guide to Physical Therapist Practice 2nd Edition. APTA: Alexandria, VA ; 2003. Topic and Objectives Index- Physical Activity. US Department of Health and Human Services. Available at: hypertext transfer protocol: //www.healthypeople.gov/2020/default.aspx. Accessed Sep 17, 2012. Thompson W, Gordon N, Pescatello L, eds. ACSM ‘s Guidelines for Exercise Testing and Prescription. 8th erectile dysfunction. Wolters Kluwer/ Lippincott WIlliams A ; Wilkins ; 2010. Surveillance of Certain Health Behaviors and Conditions Among States and Selected Local Areas — Behavioral Risk Factor Surveillance System ( BRFSS ) , United States, 2006. MMWR: Morbidity A ; Mortality Weekly Report. 2008 ; 57 ( SS-7 ) :1-187. National Center for Chronic Disease Prevention and Health Promotion. Physical Activity and Health- A study from the Surgeon General. Available at: hypertext transfer protocol: //www.cdc.gov/nccdphp/sgr/pdf/chap6.pdf. Accessibility verified November 1, 2012. Healthiest Wisconsin 2020 Focus Areas. Wisconsin Department of Health Services. Available at: hypertext transfer protocol: //dhs.wisconsin.gov/hw2020/ . Accessed September 26, 2012. Center for Disease Control and Prevention. Facts about Physical Activity. hypertext transfer protocol: //www.cdc.gov/physicalactivity/data/facts.html. Reviewed August 7, 2012. Accessed September 26, 2012. Center for Disease Control and Prevention. State Indicator Report on Physical Activity. 2010.http: //www.cdc.gov/physicalactivity/downloads/PA_State_Indicator_Report_2010.pdf. Accessed September 25, 2012. Center for Disease Control and Prevention. Diabetes and Obesity Rate by County hypertext transfer protocol: //diabetes-obesity.findthedata.org/d/d/Wisconsin. Accessed September 25, 2012. Patel A, Bernstein L, Thun M, et Al. Leisure Time Spent Siting in Relation to Total Mortality in a Prospective Cohort of US Adults. Am. J. Of Epidemiol. 2010 ; 172 ( 4 ) :419-429.A 11. ) Andrea KM, Sandler RB, Cauley JA, Laporte R E, Hom DL, Pambianco G. The appraisal of historical physical activity and its relation to adult bone parametric quantities. Am. J. Epidemiol. 1988 ; 127 ( 5 ) :1053-1063. 12. ) Milanovic Z, Pantelic S, Trajkovic N, Sporis G, Aleksandrovic M. The effects of physical exercising on cut downing organic structure weight and organic structure composing of corpulent centers aged people. Healthmed. 2012 ; 6 ( 6 ) :2176-2189. 13. ) Steyn K, Damasceno A, Disease and Mortality in Sub-Saharan Africa. 2nd edition. Jamison DT, Feachem RG, Makgoba MW, et al. , editors. Washington ( DC ) : World Bank ; 2006. 14. ) Ogden CL, Carroll MD, Kit BK, Flegal KM. Prevalence of fleshiness in the United States, 2009-2010. NCHS information brief, no 82. Hyattsville, MD: National Center for Health Statistics. 2012. 15. ) Davies C, Vandelanotte C, Duncan M, Van Uffelen J. Associations of physical activity and screen-time on wellness related quality of life in grownups. Am. J. Prev. Med. 2012 ; 55 ( 1 ) :46-49. 16. ) Trost SG, Owen N, Bauman AE, et Al. Correlates of grownup ‘s engagement in physical activity reappraisal and update. Med. Sci. Sports. Exerc. 2002 ; 34:1996-2001. 17. ) Ford E, Merritt R, Haile G, et Al. Physical activity behaviours in lower and higher socioeconomic position populations. Am. J. Epidemiology. June 15, 1991 ; 133 ( 12 ) :1246-1256. 18. ) Oman RF, King AC. Predicting the acceptance and care of exercising engagement utilizing self-efficacy and old exercising engagement rates. Am. J. Health Prom. 1998 ; 12:154-161. 19. ) Hagger M, Chatzisarantis N, Biddle S. A meta-analytic reappraisal of the theories of sound action and planned behaviour in physical activity: prognostic cogency and the part of extra variables. J. Sport A ; Ex. Psych. 2002 ; 24 ( 1 ) :3-32. 20. ) VanKim N, Laska M. Socioeconomic disparities in emerging grownup weight and weight behaviours. Am. J. Health Behav. 2012 ; 36 ( 4 ) :433-445. 21. ) Droomers M, Schrijvers CTM, Mackenbach JP. Educational degree and lessenings in leisure clip physical activity: forecasters from the longitudinal GLOBE survey. J Epidemiol. Community Healt. 2001 ; 55:562-568. 22. ) Patel D, Lambert E, Gaziano T, et Al. Engagement in Fitness-Related Activities of an Incentive-Based Health Promotion Program and Hospital Costss: A Retrospective Longitudinal Study. Amer. J. Healt. Prom. 2011 ; 25 ( 5 ) :341-348. 23. ) Leslie E, Owen N, Salmon J, Bauman A, Sallis JF, Lo SK. Insufficiently active Australian college pupils: perceived personal, societal, and environmental influences. Prev. Med. 1999 ; 28:20-27. 24. ) Eyler AA, Brownson RC, Donatelle RJ, King AC, Brown D, Sallis JF. Physical activity societal support and middle- and older-aged minority adult females: consequences from a US study. Soc. Sci. Med. 1999 ; 49:871-789. 25. ) Booth M, Owen N, Bauman A, Clavisi O, Leslie E. Social-cognitive and perceived environment influences associated with physical activity in older Australians. Prev. Med. 2000 ; 31:15-22. 26. ) King AC, Castro S, Wilcox AA, Eyler JF, Sallis C, Brownson RC. Personal and environmental factors associated with physical inaction among different racial-ethnic groups of US middle-aged and older aged grownups. Health Psychol. 2000 ; 19:354-364. 27. ) Bandura A. Social foundations of idea and action: A societal cognitive theory. Prentice-Hall series in societal acquisition theory. Rockville, MD: Prentice-Hall, Inc. ; 1986. 28. ) Lowenstein AJ, Foord L, Romano JC. Teaching Schemes for Health Education and Health Promotion: Working with Patients, Families, and Communities. 1st erectile dysfunction. Sudbury, MA: Jones and Bartlett Publishers ; 2008. 29. ) Lamb, Bartlett, Ashley, Bird. Can Lay-led Walking Programs Increase Physical Activity in Middle Aged Adults? A Randomized Control Trial. J Epidemiol Community Health. 2002 Apr ; 56 ( 4 ) :246-52. 30. ) Isaacs AJ, Critchley JA, Tai SS, Buckingham K, Westley D, Harridge SDR, Smith C, Gottlieb JM. Exercise Evaluation Randomized Trial ( EXERT ) : a randomised test comparing GP referral for leisure centre-based exercising, community-based walking and advice merely. Health Technol Assess. 2007 ; 11 ( 10 ) :1. 31. ) Dallow CB, Anderson. Using self-efficacy and a transtheoretical theoretical account to develop a physical activity intercession for corpulent adult females. AJHP. 2003 ; ( 17 ) :373-381. 32. ) Holloway A, Watson HE. Role of Self-Efficacy and Behavior Change. IJNP. 2002 ; ( 8 ) :106-115. 33. ) Marcus B, Selby V, Niaura R, Rossi J. Self-efficacy and the phases of exercising behaviour alteration. Res. Q. Exerc. Sport. 1992 ; 63 ( 1 ) :60-66. 34. ) U.S. Government Printing Office. Physical Activity. hypertext transfer protocol: //www.gpo.gov/fdsys/browse/collection.action? collectionCode. Accessed September 26, 2012. 35. ) Turner RJ, Lloyd DA. The emphasis procedure and the societal distribution of depression. J Health Soc Behav. 1999 ; 40:374-404. 36. ) Resnick B, Jenkins L. Testing the Reliability and Validity of the Self-Efficacy for Exercise Scale. Nurs. Res. 2000 ; 49 ( 3 ) :154-159. 37. ) Andersen L, Groenvold M, Jorgensen T, Aadahl M. Construct cogency of a revised Physical Activity Scale and proving by cognitive interviewing. Scand. J. Public Healt. 2010 ; 38 ( 7 ) :707-714. 38. ) Wojcicki T, White S, McAuley E. Assessing result outlooks in older grownups: the multidimensional result outlooks for exercising graduated table. J. Of Gerontol. Series B: Psyc. Sci. A ; Soc. Sci. 2009 ; 64B ( 1 ) :33-40. How to cite Increasing Physical Activity In Adults Health And Social Care Essay, Essay examples

Sir Christopher Wren free essay sample

The difficulty in restoring the Cathedral standing in Wrens way was the Clergy, which had to approve his designs, but Wren found a way around the Clergys watchful eye. Wren had to come up with a new design for St. Pauls. He also had to do so for about 51 other churches in the area, but the cathedral was his focus (Sir Christopher Wren, 2010). The design for the church had to be approved by the Clergy, and they were very picky with what they wanted. The first design he gave them is schematically similar to the original old church, but the Clergy wanted it to be different.So the second design he submitted was radically different, the Clergy rejected that too, the reason they gave is his design is religiously just too radical. Wrens design is referring to Greek Christians Cross with a massive dome on the end, and a small spire. We will write a custom essay sample on Sir Christopher Wren or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Clergy approved the third design, after Wren had to submit under the Clergies constraints to the design, Wren asks Charles III for some help to give him Architectural freedom, and Wren received permission to make variations, ornamental rather than essential changes to the design. Charles III grant Wren extensively uses throughout the construction of the new cathedral. Wren secretly worked around the clergy politics he simply hides the construction using extra scaffolding the clergy could not see the changes until near completion. It has been said that Wren stood up on the scaffolding covering the paneling; that could not be seen from either side. Wren makes numerous changes to the design of the approved cathedral, almost all of the essential details changes or exaggerated. Wren had to hide all of his changes with scaffolding used as a screen from the Clergy, if Wren is discovered changing the design to the cathedral, Wren would have most certainly been fired from the project.Wrens trick is he kept it a secret so well the help of Charles III, had the clergy discovered it was too far along in the construction. If they wanted to undo all the changes, it would have cost them a fortune forced the Clergy to stay with the changes Wren makes. The major changes made by Wren in the design were the addition of two towers at the West end, and he made the dome much larger and removed the spire. Other changes he made were in the naive the removal of three bays’ and a raised the aisles ceiling. The Hierarchical Domes construction is so large that it is the second largest dome in the world; it mimics Romes St Peters Dome.The Dome, from its cross at the peak, to its summit, stands at 365 feet, representing each day of the year (Saint Pauls Cathedral, 2010). The large exterior serves no structural purpose its apex resting on an interior cone a circular base at the frame sits on a channel base with metal balls to combats movement eradicating cracks occurred in stresses. Architecturally; St. Pauls Cathedral is a combination of several distinguishing parts of different historical buildings, the material made from Portland stone and features a stunning facade a medley of Renaissance and Baroque styles. The main space of the St. Pauls Cathedral description is one of the most interesting examples of European architecture in this time. Hampton Court Palace is a later renovation project. Wren developed his design strongly influenced other designers, as is apparent from the style of English vernacular building throughout the eighteenth century. His design is a based on symmetry the arrangements in windows, doors enhance a repetition to small variations to produce a line that leads to a Hierarchical center piece seen in the cathedral dome, in the palace at the south front wall a Central facade in white stone contrasts to the pink brick toned to pale Portland stone.The second floor separated with a white brick band in proportion to the effect from the enhanced round decorated white window’s, the resulting effect using contrasting color in the masonry notably raises the visitor’s eyebrows (Sporre, 2009). The Renaissance transition Period is the basis in thinking toward the future styles in Architectur e just as philosophers began to think in other directions considering many theories Architects used echniques in art, science, and mathematics to construct or revamp styles considered beyond the current architectural fashions. Wren used these techniques in this new thinking era in the development of London new city encouraged by a greater expansion of the towns that took place during the late 17th and early 18th centuries. A new enhanced roads system, a growing merchant class, and increased security meant rapidly spreading suburbs. The old towns start rebuilding modernized and extended..In conclusion these late Renaissance Architects shaped today’s Architectural industry forming societies and began the instillation in a new Architectural learning structure, at that time Architecture is a scientist, mathematician’s hobby no formal Architectural education is starting in a formed structure in learning establishments. The construction industry gained valuable information from the past periods of the Renaissance and that of the Ages of Baroque period are a valuable insight in unlocking the techniques these Architects used to invent the theories behind the solutions to their problems.

Mythology Zeus and Achilles free essay sample

However, despite all their strength and authority, neither Zeus nor Achilles appears capable of eschewing or defying the omnipresent power that holds more sway than them: fate. Sans doubt, once a human is dealt his hand, there is nothing that he can humanly do in order to prevent his fate. As for the gods, with all their power and independence, they are still undeniably bound by the hands of fate. Fate is a peculiar phenomenon in that it has no limitations, yet it is a fixed occurrence that does not change over time or through the progression of different events that may influence it. Powerful men and gods such as Achilles and Zeus may do as their hearts and minds desire, because there is no one who can stop or defy them. Thus, the role of fate becomes clear, since fate is without desire or mind; its existence is to curb the ridiculous and emotional wishes of powerful beings who cannot be stopped otherwise. We will write a custom essay sample on Mythology: Zeus and Achilles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Fundamentally, there is no god or man stronger or more powerful than Zeus; he is capable of doing whatever he wants, whenever he pleases. Given this omnipotent ability, all his desires should become immediate manifestations, yet this would only lead to chaos due to the lack of limitations on freedom. There are multiple times during the events of The Iliad that begin with Zeus seriously contemplating using his unlimited power to fulfill his desires yet ultimately ends in his freedom being restricted by fate. In one scene, Patroclus in a blaze of raw magnificence and strength is battling Sarpedon, the son of Zeus. It becomes apparent that the mightier and glory-driven Patroclus will overpower and kill Sarpedon. Zeus is obviously most distressed and sorrowfully states, â€Å"My cruel fate†¦my Sarpedon, the man I love the most, my own son-doomed to die at the hands of Meoetius’ son Patroclus. My heart is torn in two as I try to weigh all this. Shall I pluck him up, now, while he’s still alive and set him down in the rich green land of Lycia, far from the war at Troy and all its tears? † (Iliad 16. 514-520) It is apparent than Zeus could have easily saved Sarpedon in numerous ways, yet he cannot defy the fate of the doomed Sarpedon. In another scene, almost identical to the first, Zeus laments the ill-fate of Hector as he is chased by the vengeful Achilles: â€Å"Unbearable-a man I love, hunted round his own city walls and right before my eyes. My heart grieves for Hector†¦Come, you immortals, think this through. Decide. Either we pluck the man from death and save his life or strike him down at last, here at Achilles’ hands-for all his fighting heart† (Iliad 22. 201-209). Once again, Zeus begins with the desire to save Hector from the enraged Achilles, but he is reminded by Athena of the hand of fate that has been drawn for Hector. In order to remind Zeus of Hector’s fate, Athena protests, â€Å"Father! Lord of the lightning, king of the black cloud, what are you saying? A man, a mere mortal, his doom sealed long ago? † (Iliad 22. 211-214) Upon hearing her objections, Zeus halts his urge to save Hector and realizes that he cannot challenge fate, unless he wants to create total chaos among the gods of Olympus. On the human side, there is the swift runner Achilles who is revered as the greatest warrior amongst the Achaeans. In battle, he is fearless and unmatched; his presence alone sways the very tide of the war. Granted that he is a match for any Trojan soldier and could simply win the war for the Achaeans, his freedom is still restricted by his destiny. When the Achaeans are being routed time and time again by the Trojans, Agamemnon sends an embassy of his finest men in order to persuade Achilles to rejoin the Achaeans in fighting the Trojans. Achilles adamantly refuses the offer and reveals his fate to the embassy: â€Å"Mother tells me, the immortal goddess Thetis with her glistening feet, that two fates bear me on the day of death. If I hold out here and I lay siege to Troy, my journey home is gone, but my glory never dies. If I voyage back to the fatherland I love, my pride, my glory dies†¦true, but the life that’s left me will be long, the stroke of death will not come on me quickly† (Iliad 9. 498-505). Undoubtedly, the prophecy that Achilles receives from his mother weighs heavily upon him. Although he is given the unique opportunity in choosing his fortune, neither option is wholly desirable or undesirable. Consequently, for a large portion f The Iliad, his fickleness with his fates cripples him and renders him paralyzed from being the mighty, unconstrained warrior that he is known and meant to be. Moreover, when the death of his beloved friend Patroclus rouses Achilles to arms, he is deterred by fate from carrying out his impulse to sack the city of Troy. Zeus plots with the other gods to prevent the enraged Achilles from annihilating Troy and rationalizes his decision by stating, â€Å" If Achilles fights the Trojans-unopposed by us-not for a moment will they hold his breakneck force. Even before now they’d shake to see him coming. Now, with his rage inflamed for his friend’s death, I fear he’ll raze the walls against the will of fate† (Iliad 20. 32-36). It is not fated for Achilles to sack the city of Troy; therefore, the gods convened to prevent him from opposing his fate. Moreover, this fate coincides with the original prophecy that his mother told him: if he stayed in Troy and fought, he would gain eternal glory but would die in the battlefields of Troy. In my own opinion, I believe Homer wisely uses the device of fate as a regulator of the limitless power of Zeus and Achilles. Without fate to check their sometimes emotional desires or impulses, the epic of The Iliad would be a ridiculous story that tells of nothing more than the infinite power of two men who do whatever they please and cause chaos in the trail of their emotional whims. Luckily, there is the aspect of fate which adds a sense of organization to the plot. The fact that the two powerful men are constrained by fate does not make them any less powerful, but rather, exemplifies their determination to carry out their desires despite the fate they have been handed. -Paper by LucSilverz

La Nina Definition, Causes, and Impacts

La Nina Definition, Causes, and Impacts Spanish for little girl, La Nià ±a is the name given to the large-scale cooling of sea surface temperatures across the central and equatorial Pacific Ocean. It is one part of the larger and naturally occurring ocean-atmosphere phenomenon known as the El Nià ±o/Southern Oscillation or ENSO (pronounced en-so) cycle. La Nià ±a conditions recur every 3 to 7 years and typically last from 9 to 12 months up to 2 years. One of the strongest La Nià ±a episodes on record was that of 1988-1989 when ocean temperatures fell as much as 7 degrees Fahrenheit below normal. The last La Nià ±a episode occurred during late 2016, and some evidence of La Nià ±a was seen in January of 2018. La Nia vs. El Nio A La Nià ±a event is the opposite of an El Nià ±o event. Waters in the equatorial regions of the Pacific Ocean are unseasonably cool. The cooler waters affect the atmosphere above the ocean, causing significant changes in climate, though usually not as significant as the changes that occur during an El Nià ±o. In fact, the positive effects on the fishing industry make La Nià ±a less of a news item than an El Nià ±o event. Both La Nià ±a and El Nià ±o events tend to develop during the Northern Hemisphere spring (March to June), peak during late fall and winter (November to February), then weaken the following spring into summer (March to June). El  Nià ±o (meaning the Christ child) earned its name because of its usual appearance around Christmas time. What Causes La Nia Events? You can think of La Nià ±a (and El Nià ±o) events as water sloshing in a bathtub. Water in the equatorial regions follow the patterns of the trade winds. Surface currents are then formed by the winds. Winds always blow from areas of high pressure to low pressure; the steeper the gradient difference in the pressure, the faster the winds will move from highs to lows. Off the coast of South America, changes in air pressure during a La Nià ±a event cause winds to increase in intensity. Normally, winds blow from the eastern Pacific to the warmer western Pacific. The winds create the surface currents that literally blow the top layer of water of the ocean westward. As the warmer water is moved out of the way by the wind, colder waters are exposed to the surface off the western coast of South America. These waters carry important nutrients from deeper ocean depths. The colder waters are important to fishing industries and the nutrient cycling of the ocean. How Are La Nia Years Different? During a La Nià ±a year, the trade winds are unusually strong, leading to increased movement of water towards the western Pacific. Much like a giant fan blowing across the equator, the surface currents that form carry even more of the warmer waters westward. This creates a situation where the waters in the east are abnormally cold and the waters in the west are abnormally warm. Because of the interactions between the temperature of the ocean and the lowest air layers, the climate is affected worldwide. Temperatures in the ocean affect the air above it, creating shifts in climate that can have both regional and global consequences. How La Nia Affects Weather and Climate Rain clouds form as a result of the lifting of warm, moist air. When the air doesnt get its warmth from the ocean, the air above the ocean is abnormally cool above the eastern Pacific. This prevents the formation of rain, often needed in these areas of the world. At the same time, the waters in the west are very warm, leading to increased humidity and warmer atmospheric temperatures. The air rises and the number and intensity of rainstorms increase in the western Pacific. As the air in these regional locations changes, so too does the pattern of circulation in the atmosphere, thereby affecting climate worldwide. Monsoon seasons will be more intense in La Nià ±a years, while the western equatorial portions of South America may be in drought conditions. In the United States, the states of Washington and Oregon may see increased precipitation while portions of California, Nevada, and Colorado may see drier conditions.

Hideki Tojo

Hideki Tojo On December 23, 1948, the United States executed a frail, bespectacled man of almost 64 years.   The prisoner, Hideki Tojo, had been convicted of war crimes by the Tokyo War Crimes Tribunal, and he would be the highest-ranking officer from Japan to be executed.   To his dying day, Tojo maintained that The Greater East Asia War was justified and righteous.   However, he did apologize for the atrocities commited by Japanese troops during the Second World War.    Who was Hideki Tojo? Hideki Tojo (December 30, 1884 - December 23, 1948) was a leading figure of the Japanese government as a general of the Imperial Japanese Army, leader of the Imperial Rule Assistance Association, and 27th Prime Minister of Japan from October 17, 1941 to July 22, 1944.  It was Tojo who, as Prime Minister, was responsible for ordering the attack on Pearl Harbor Dec. 7, 1941. The day after the attack, President Franklin D. Roosevelt asked Congress to declare war on Japan, officially bringing the  United States into World War II.   Ã‚   Hideki Tojo was born in 1884 to a military family of  samurai  descent. His father was one of the first generation of military men since the Imperial Japanese Army had replaced  samurai warriors after the Meiji Restoration.   Tojo graduated with honors from the army war college in 1915 and quickly climbed the military  ranks. He was known within the army as Razor Tojo for his bureaucratic efficiency,  strict attention to detail, and unwavering adherence to protocol. He was extremely loyal to the Japanese nation and the army, and in his rise to leadership within Japans military and government he became a symbol for Japans militarism and parochialism. With his unique appearance of close-cropped hair, mustache, and round eyeglasses he became the caricature by Allied propagandists of Japans military dictatorship during the Pacific war.   At the end of World War II, Tojo was arrested, tried, sentenced to death for war crimes, and hanged. Early Military Career In 1935, Tojo assumed command of the Kwangtung Armys Kempetai or military police force in Manchuria.   The Kempetai was not an ordinary military police command - it functioned more like a secret police, such as the Gestapo or the Stassi. In 1937, Tojo was promoted once more to Chief of Staff of the Kwangtung Army. July of that year saw his only actual combat experience, when he led a brigade into Inner Mongolia. The Japanese defeated Chinese Nationalist and Mongolian forces, and established a puppet state called the Mongol United Autonomous Government. By 1938, Hideki Tojo was recalled to Toyko to serve as army vice minister in the Emperors Cabinet.   In July of 1940, he was promoted to army minister in the second Fumimaroe Konoe government.   In that role, Tojo advocated an alliance with Nazi Germany, and also with Fascist Italy. Meanwhile relations with the United States worsened as Japanese troops moved south into Indochina. Although Konoe considered negotiations with the United States, Tojo advocated against them, espousing war unless the United States withdrew its embargo on all exports to Japan.   Konoe disagreed, and resigned.   Prime Minister of Japan Without giving up his post of army minister, Tojo was made the prime minister of Japan in October 1941.   At different points during World War II, he would also serve as the minister of home affairs, education, munitions, foreign affairs, and commerce and industry.    In December of 1941, Prime Minister Tojo gave the green light to a plan for simultaneous attacks on Pearl Harbor, Hawaii; Thailand; British Malaya; Singapore; Hong Kong; Wake Island; Guam; and the Philippines.   Japans rapid success and lightning-fast Southern Expansion made Tojo immensely popular with the ordinary people. Although Tojo had public support, was hungry for power, and was adept at gathering the reins into his own hands, he never was able to establish a true fascist dictatorship like those of his heros, Hitler and Mussolini.   The Japanese power structure, headed by the emperor-god Hirohito, prevented him from attaining complete control.   Even at the height of his influence, the court system, the navy, industry, and of course Emperor Hirohito himself remained outside of Tojos control.   In July of 1944, the tide of war had turned against Japan and against Hideki Tojo.   When Japan lost Saipan to the advancing Americans, the emperor forced Tojo out of power.   After the atomic bombings of Hiroshima and Nagasaki in August of 1945, and Japans surrender, Tojo knew that he would likely be arrested by the American Occupation authorities. Trial and Death As the Americans closed in, Tojo had a friendly doctor draw a large charcoal X on his chest to mark where his heart was.   He then went into a separate room and shot himself squarely through the mark.   Unfortunately for him, the bullet somehow missed his heart and went through his stomach instead.   When the Americans arrived to arrest him, they found him laying on a bed, bleeding profusely.   Im very sorry that it is taking me so long to die, he told them.   The Americans rushed him to emergency surgery, saving his life. Hideki Tojo was tried before the International Military Tribunal for the Far East for war crimes.   In his testimony, he took every opportunity to assert his own guilt, and claimed that the Emperor was blameless.   This was convenient for the Americans, who had already decided that they did not dare hang the Emperor for fear of a popular revolt.   Tojo was found guilty of seven counts of war crimes, and on November 12, 1948, he was sentenced to death by hanging. Tojo was hanged on December 23, 1948.   In his final statement, he asked the Americans to show mercy to the Japanese people, who had suffered devastating losses in the war, as well as the two atomic bombings.   Tojos ashes are divided between the Zoshigaya Cemetery in Tokyo and the controversial Yasukuni Shrine; he is one of fourteen class A war criminals enshrined there.

Organisations and Behaivours Essay Example | Topics and Well Written Essays - 3000 words

Organisations and Behaivours - Essay Example Divisional organisational structure- This type of structure is also termed as ‘product structure’. In this sort of structure, each and every function of the organisations is spread into their various divisions. This type of organisational structure is mainly incorporated by business of both smaller and larger scale. Functional Organisational Structure- This is a simple organisational structure that is being widely implemented all over. In this structure, the employees of companies are differentiated to perform specialised tasks. Can be effective in the operation of big business where are there are various sections of employees. Source: (Daft, 2010) Question 1.2 It has been apparently observed that the organizational structure as well as culture is quite different from that of Ford Motor Company and Google Inc. In this similar concern, Google is known to maintain an informal culture within the organisation. On the other hand, the organization culture and structure of Ford has been viewed to be quite disciplined as well as strict. Google incorporates flat organisational structure wherein its entire workforce has the freedom to put their observation and ideas in front of the management of the company regarding making any valuable decisions. Conversely, Ford has been noted to incorporate divisional form of organisational structure with an enormous gap between the top designated officers of the company and its staff. Furthermore, the organisational culture of Google is quite informal in which there does not lay any sort of restriction for its employees regarding dress code and other behavioural aspects. There are no set rules and regulations accessible in Google for the employees that they must follow. On the other hand, the organisational culture of Ford is quite disciplined and governed by certain rules and regulations. Employees need to behave in accordance with the norms and values of the organisation (Jones Education, 2013; Daft, 2010; Ha, 2008). H owever, there lay certain similarities in the organisational cultures of both the company. It has been noted that Google maintains an innovative culture in their workplace and seeks maximum creativity from its employees. Similarly, Ford also desire to maintain innovative culture in the organisation. Furthermore, the organisational structure of Google enables maximum involvement of the employees in making any sort of decision. In relation to this, the organisational structure of Ford also allows its employees to make greater participation in the decision-making procedure (Jones Education, 2013; Daft, 2010; Ha, 2008). Question 1.3 It can be stated from a broader perspective that the organisational culture as well as structure is directly related with the performance of the same in the long-run. In the similar context, the organisational structure and culture of Ford have maximum impact on the performance of the company. It has been noted that the organisational structure of the compan y is divisional and every task of the company is divided into separate jobs. This enables the task to be completed in specified period of time and ultimately increase the productivity of the company by a significant level. Furthermore, this particular aspect also

The smoking bans on university and college campuses Research Paper

The smoking bans on university and college campuses - Research Paper Example While these smoking bans are beneficial to smokers, the bans are primarily being undergone to protect the rights and ensure the health of those exposed to secondhand smoke. Many smokers fight for their rights to smoke in public with the argument that â€Å"smokers and nonsmokers alike have to learn to share their space† (Smith, 2012). However, this stance is riddled with holes, the largest being that, by being forced to share space, people who choose not to smoke are still being subjected to the toxins that smokers insist on. Nonsmokers are not given the opportunity to be in public smoke-free environments because the smoke does not stay in one place but wafts in all directions, leaving nonsmokers with very little choice in the way of clean air. As such, these smoking bans on university campuses, and in other public locations, seek to protect the rights, and the health, of nonsmokers (Fortin, 2007). They are being put in harm’s way when someone else decides to light up a cigarette, a choice that nonsmokers seldom have a say in. These bans will give nonsmokers the protection that their health requires. Similarly, â€Å"comprehensive smoking bans can reduce secondhand smoke exposure among nonsmokers† (CDC, 2007). Secondhand smoke has proven to be more dangerous than the smoke inhaled through a cigarette. This is due to the fact that filters in cigarettes remove the most deadly toxins as smokers inhale, thereby allowing them to not inhale all of the toxins. Those exposed to secondhand smoke do not get the benefit of the filters, and are left to to wade through the harsh smoke, toxins and all. These proposed and active smoking bans protect employees and students from exposure to secondhand smoke on college campuses (ANR, 2012). While smokers are inhaling dangerous toxins themselves, they are leaving behind something much deadlier for those who have made an active decision not to smoke. Essentially, nonsmokers are being punished for the choices made by smokers,

Health and social care Essay Example for Free

Health and social care Essay Explain how the plan meets the health and wellbeing needs of the individual In health and social care the wellbeing of the individual is essential for all round health and well-being. Using the case of Miss JB, this essay I will explain how my plan will meet the health and wellbeing needs of this individual. To assist this process an action plan have been drawn up to support the short term, mid-term and long term goals of the individual to enable Mr JB to achieve his health and wellbeing needs. NOW TALK ABOUT WHAT HEALTH AND WELL BEING IS A persons health and well-being is affected by a number of different factors. In general terms, health and well-being can be defined as†¦Ã¢â‚¬ ¦ having a balanced diet (e.g. improved immunity, feeling healthy controlling weight) adequate rest and sleep (e.g. improved concentration, refreshes body, restores energy) regular exercise (e.g. improved fitness, weight control, circulation, mobility) supportive relationships (e.g. friends, family, professionals, improved self-esteem, self-worth) adequate financial resources (e.g. social security benefits, free prescriptions, free dinners, pension, mobility allowance) stimulating work, education and leisure activity (e.g. improve mental ability, valued) According to Mr JB BMI he is considered to be overweight and he does not get much exercise or sleep. Mr JB also lives in a confined space, sharing 2 bedrooms flat with 7 people. He is takes paroxetine and mirtazapine for stress and depression and does not spend any time with his family. Mr JB is at high risk I have created a plan to help improve Mr JB health and well-being. I have suggested the Mr JB move out of his parent’s house and buy a house of his own on a long term goal. I have also suggested to him that he could rent as an alternative action. The benefit of Mr JB owning his own home is he will have his independence, having his own space for him and his family and feel less stress about living with his parents. Having regular exercise will help Mr JB to lose weight; I have suggested that he exercise three times a week on a mid-term goal. For an alternative action he needs to lose 3 st one in 3-6 months. He need to join a gym, drink  more water and eat healthy (five a day fruit and vegetable). The benefits he will get are self-confidence, energy which will help him to spend time with his family, relief of stress and reduce the risk of a heart attack. Regular physical activity can help you prevent or manage a wide range of health problems and concerns, including stroke, metabolic syndrome, type two diabetes, depression, and certain types of cancer, arthritis and falls. Mr JB will also need to take paroxetine gradually. Stop Paroxetine hydrochloride abruptly can cause withdrawal symptoms or cause your original condition to return. In these instances, reducing the dose of Paroxetine hydrochloride gradually over time may reduce the chances of having these problems. Spending quality time and creating happy memories with his family will help reduce stress and strengthen the bond between him and his family which will result in being more relax less stress and help him to stop depending on his medication. I have suggested that he stop smoking because the amount he smoke long term can cause lung cancer, high blood pressure, cardiovascular disease and chronic obstructive pulmonary disease (COPD). Alternatively he should reduce that amount he smoke daily from 10 cigarettes a day to 3 a day and also used Nicorette patches to help him to stop over a period of 6 months on a short term plan. If he decides to follow the plan to stop smoking the result can be rewarding; less stress, reduce headache, feeling less tired, your sense of taste and smell improve and your heart will be less strained and work more efficiently which reduce that chance of lungs cancer and heart diseases. The recommended amount of alcohol to drink for a man is 21 units a week. Mr JB drinks 28 units a week. Your liver processes alcohol. It can only cope with so much at a time. Drinking more alcohol than the liver can cope with can damage liver cells and produce toxic by-product chemicals. The more you drink, and especially above the recommended limits, the greater the risk of developing serious problems such as: liver disease (cirrhosis or hepatitis); cancer; gut and pancreas disorders; depression; anxiety; sexual difficulties; muscle and heart muscle disease; high blood pressure; damage to nervous tissue; serious accidents; obesity (alcohol is calorie-rich). Also can mental health problems, including depression, anxiety, and various other problems. I have suggested that Mr. JB reduce his alcohol intake by 19  units a week which is just under the recommended amount. The benefit of reducing his intake will reduce his chance of liver disease; You will immediately start having more money, reduce calories in take, Your liver will begin to rejuvenate All the little aches and pains throughout your body will slowly but surely go away, Your natural energy will slowly but surely return, You will find joy in all the little things of life, Your family will love the new you When I created this plan for Mr JB I thought about his preferences and circumstances I have chosen long term, mid-term and short term goal for him to achieve. I thought about what are his favourite five a day and encourage him to buy the and gradually introduce new ones if need. Mr JB like the idea of going to the gym so I suggested he join one, he work on shift base, so when he is on late shift I suggest that he take his younger child to school in the morning and pick them up when he is on early shift which will enable to spend more time with his children.

ADHD Analysis Essay -- Psychology

Attention-deficit/hyperactivity disorder (ADHD) is a developmental syndrome of self-control which leads to problems related to attention span, impulse control, and activity level (Barkley). ADHD is considered by the American Psychiatric Association (APA) to be a developmentally inappropriate attention and/or hyperactivity and impulsivity so enveloping and constant as to drastically interfere with the person’s everyday life (Reiff). ADHD is considered a chronic mental disorder that starts early in childhood and follows the individual into adulthood (Connors). The symptoms associated with ADHD usually effect social, educational and occupational functioning throughout multiple settings (Connors). Even though ADHD is considered a widespread mental disorder and had been recognized as a disease for over a decade, many researchers and clinicians still admit that there are many unknown aspects surrounding the disease (Connors). Background: Person: ADHD is on of the most common learning disorders associated with children; the disease explains 30 to 40 percent of all recommendation made to child guidance clinics, pediatric, family and primary care practices (Connors). ADHD is more common in boys than girls, effecting 3-5 percent of the children in the United States (NLM.NIH.gov). Furthermore, this disease additionally accounts for a large portion of referrals in adult treatment (Connors). For the most part those diagnosed with ADHD seemed to have developed the disease through genetic transmission or chemically produced (Wender). Scientists are still in debate about what actually causes ADHD or if the disease can actually be narrowed down to one thing (NIMH.org). Most of the scientific community acknowledges that ADHD has a biologic... ...k: The Rosen Publishing Group, INC. Cherkes-Julkowski, M., Sharp, S. & Stolzenberg, J. (1997). Rethinking attention deficit disorders. Cambridge, Massachusetts: Brookline Books. Conners, C. K. (2006). Attention deficit hyperactivity disorder: the latest assessment and treatment strategies. Kansas City, MO: Compact Clinicals. Reiff, Micheal I. (2004). ADHD: A complete and authoritative guide. United States: American Academy of Pediatrics. Walker, Ida. (2008). Recreational Ritalin: the not-so-smart drug. Broomall, Pennsylvania: Mason Crest Publishers. Weiss, M., Hwchtman, L.T. & Weiss, G. (1999). ADHD in adulthood: A guide to current theory, diagnosis, and treatment. Baltimore, Maryland: The John Hopkins University Press. Wender, Paul H. (2000). ADHD: Attention-Deficit hyperactivity disorder in children and adults. New York, New York: Oxford University Press.

Marketing Research on a Wig Store in Vienna

1. Executive summary †¢ Marketing Problem Introduce a new wig distributor to the Viennese market. †¢ Purpose of Research Project The purpose of the research is to find out if there is potential growth for a wig business in Vienna, and what kind of wigs are the most demanded. †¢ Method Primary research will be focused on understanding the needs and wishes of our major target group- religious Jewish women, secondary research will be focused on our positioning against competitors on the Viennese market. Qualitative Research The purpose of the qualitative research is to collect, analyze and interpret data by focus groups, which also include samples from wig collection to figure out the preferences of our main target group. †¢ Quantitative Research In our quantitative research the main aspect of consideration was the questionnaire that we distributed in main community centers (Beit- Halevi, Jewish Heritage Centre of Lauder Business School, Sephardic Centre and Main Syn agogue of Vienna). †¢ Qualitative analysis This topic is mainly about analysis of the focus group and finding out the results from it, analyzing them. Quantitative data analysis conclusion 6 With the result of our questionnaire and the comparisons with other data, we were able to reach precise results. †¢ Final analysis and results After all the collected data and its results, we have managed to find out the result of our research. †¢ Conclusion and recommendations Here we make recommendations and a final conclusion on the wig demand in Vienna, preferences of our main target group, how should our service look like and the growth potential of wig business industry in Europe in the role of new distributors. Appendix A – Questionnaire This appendix has the complete questionnaire, which our respondents answered. †¢ Appendix B – Questionnaire in Hebrew This appendix has the Hebrew questionnaire, which our respondents answered. 2. Statement of research pu rpose and objective 2. 1. Marketing problem 2. 1. 1. Marketing research Problem: The purpose of this marketing research project is to find out whether the wig business has any growth potential in Vienna. We would like to find out who could be our immediate customers and who could be our potential customers.We are looking to see if we currently have any competition in this industry in Vienna and what are the chances of there being further competition in the future. Additionally, we will try to figure out what is the market price for the 7 wig industry and adjust our products to the market price. We aim to study and understand how to make marketing research for the potential growth of the wig industry in Vienna. 2. 1. 2. Marketing decision Problem: For our marketing research project, we want to unravel the question of whether or not the wig industry has any growth potential in Vienna, Austria.This question will require us to answer more than one marketing question regarding this dilem ma. Firstly, according to the current state of our research we do not have any specific knowledge/information regarding the demand for wigs in Vienna, Austria, amongst different groups of customers. Secondly, we do not have concrete knowledge regarding our possible competitors in the wig market. In addition to that, as of the current situation we do not have any specific targets for the prices we would like to charge for our wigs and the preferences of our main target group. . 2. Purpose of research project In China there is a manufacturer of wigs called ‘Sarah Wigs’, and we would like to be its distributors in Europe. Our first milestone is Vienna, Austria. We want to conduct an exploratory research first of all in order to know the potential growth of the wig business in Vienna, Austria and then in case we get positive results- we will be able to open up a chain of wig store all over Europe and get profits from this business.Research Questions we will have to answer : †¢ †¢ †¢ How large scaled is market and demand for our product? Who are our potential customers? How large is demand on our product in Vienna? How can we find out there age, gender, respect of income and their willingness to pay for our product? 8 †¢ †¢ †¢ †¢ †¢ What are the prices we should be charging for our wigs? Will it be profitable for us? What are the main types of wigs preferred by Jewish religious women living in Austria? How should our service look like? What could be the potential demand for wigs in the future?Who are our competitors in a given market and how can we predict the level of sales we should expect over the next five years? 9 3. Research design and methodology 3. 1. Secondary research Before conducting primary research we needed to conduct secondary research. We divided secondary research into three parts. First we would gather information from the internet (from blogs, web-sites, discussions) and try to analyze general priorities, characteristics and values of Kosher wigs’ consumers who are married orthodox Jewish women.We knew it would be a great challenge to find out precise and accurate information about the demand and uses amongst married orthodox Jewish women who are also Viennese residents from the worldwide web, but still we knew that the information even if not 100% accurate and even though not going into much detail would be helpful for us to see what the demand for kosher wigs in Vienna is. We needed to have enough knowledge about kosher wigs’ consumers as well as about the rules and obligations according to the Jewish Halakha law.We found out that the Halakha law is the same for every married Orthodox Jewish woman, no matter of her place of residence, to cover one’s hair after getting married. Only after finding out some general information we would narrow our research and specifically focus on consumer behavior in kosher wigs’ market in Vienna. We would lik e to gather information from already existing wig companies located in Vienna. However, once again because the field of research is very narrow we had to research a lot and at the same time be very specific and accurate on what our research target was.For this reason we decided to contact Jon Renau an international wig company located in Vienna which provides kosher wigs/Sheitel with Kosher certification under the Bedatz Hecksher from the Bais Din of Rabbi Gross in Eretz Yisroel. Our third step would be to conduct an experimental research in a given wig company and observe the natural consumer behavior during natural circumstances. Our main research 10 question was to find out the current demand for kosher wigs in Vienna, Austria at present.We also wanted to find out the characteristics of the most desired and purchased wigs (paying a close attention to quality, length, and type amongst other things). We further wanted to find out what is the average price consumers are willing to p ay for kosher wigs. The main advantage of this kind of secondary research was that we would be able to gain reliable data from an already existing company and we would be able to use this data figures to plan for the future when it comes to our company. First as planned we gathered information from internet web-sites and blogs about Kosher wigs.We wanted first to find out what is the primary concern for a married orthodox Jewish woman wearing a wig. As we found out the main concern for consumers is to have the certified proof that the wigs are manufactured under rabbinic supervision according to Halakha law and that the wigs do not contain any Indian hair in them. We also wanted to find out the general attitude of a married orthodox Jewish woman towards wigs and correspondingly her willingness to pay for it. As we found out Jewish women don’t find wigs as a luxury but as a requirement and obligation required by the Jewish religion.For this reason Jewish women don’t fin d wigs as a luxury but as a pure obligation and requirement to properly observe their religion. For this reason their average willingness to pay for natural wigs is high and on average ranges from 900-1200 Euros. After secondary research would be gathered from the internet we decided to conduct secondary research from real businesses, from an already experienced wig company located in Vienna which specifically focuses on providing kosher wigs to married orthodox Jewish women living in Vienna. Taking into consideration all these facts we chose the Jon Renau company.Jon Renau is a family owned business that has become an international leading manufacturer of wigs, hairpieces, hair additions and hair extensions. We visited one of the 11 main representative offices of Jon Renau, which is located in Vienna. We contacted Andrew, the store manager, through his Rabbi- Rabbi Wolf and asked the following questions: 1. What percentages of your total sales are the sales of kosher wigs? Andrew t old us the following: â€Å"When we were opening representative office in Vienna we thought that demand for specifically Kosher Wigs wouldn’t be high taking consideration the small population of Jewish married women in Vienna.However nowadays according to our analysis on average 200-300 wigs are sold monthly to people living in Vienna out of which up to 30 are Kosher wigs. On Average it’s 10 % of our income and considering the small population demand turns out to be high. † 2. What the mostly desired characteristics of the purchased wigs are? Andrew said that it is very hard to answer this question because even in this narrow field taste is very different. However, he said that 60% of women purchasing kosher wigs prefer European natural hair, and the favorite colors are black and brown. 3.What is the average price a married orthodox Jewish woman is willing to pay for a wig? According to their statistics on average women are willing to pay 800 Euros and more, dep ending on the type of hair used, length, color and where the wig was manufactured. 3. 2. Qualitative research – focus group 3. 1. 1. General We conducted one focus group to collect our qualitative research data. There were eight women who attended and took part in the focus group. Our focus group was recorded and consisted of a number of open-ended questions. 3. 1. 1. 1. Group selection The selection of our members was based on the following criterion: 12 †¢ †¢Gender, they all had to be women Age, we wanted to have a wide range of ages. Anything from 18 years old to 75 years old. †¢ †¢ †¢ Religion, they all had to be orthodox Jews City of residence, they all had to be Viennese residence English speakers, as we will conduct the focus group in English thus all participants have to speak English. 3. 1. 2. Place Due to a lack of budget, we had to be quite strict with our expenditure costs and thus decided to limit the cost expenditures for the conduction of the focus group to an amount of no more than â‚ ¬500. This meant that we could spend up to â‚ ¬200 on a place to hold the event of the focus group.Knowing that all the women who would attend the focus group would be married orthodox Jewish women, we had to choose a modest (not too fancy) place where we could provide kosher refreshments. Hence, we conducted the focus group in the Lauder Business School Mensa, where we provided light refreshments and soft drinks. 3. 1. 2. 1. Asked questions The majority of the questions asked were open-ended questions. This will allow our participants to voice their opinion and have discussions with us and the other members participating. We will be asking the following question during our focus group. 1.Tell us a little bit about yourself? 2. How many wigs do you own and how often do you wear them? 3. What is your preferred color of a wig? Why is it preferred? 4. What do you consider a good quality wig and what types of hair do you like for your wig? 13 5. Where do you usually purchase a wig, and why? 6. What is the average price you are paying for a wig and what influences your decision? 7. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? 8. Which wig from our samples did you like the most, and which the least. Explain why? 9.Will you consider buying a wig from us- ‘Sarah Wigs’ in the future, and if so how much would you pay for this. 3. 3. Sampling plan In the beginning of the project we faced a decision upon what sampling methods to use. We decided to use cluster sampling (probability samples) for our questionnaire and convenience sampling (nonprobability samples) for our focus group. Cluster sampling: this type of sampling first divides the targeted population into subpopulations. We took our Viennese Jewish population and divided it into three subpopulations where we were mostly likely to encounter orthodox Jewish married w omen.We divided our population into the following subpopulations: †¢ †¢ Jewish ethno groups – according to synagogues Jewish schools in Vienna – where mothers pick their children up Convenience sampling: this form of sampling obtains a sample from convenient elements. This means that participants are selected because they fit the criterion of those people who we seek to obtain information from. We used this form of sampling for our focus group and approached the women in places where we know they are most likely to be orthodox Jewish married women. 14 3. 4.Data collection instrument To answer the main questions we had in our project proposal plan we came up with a questionnaire and a list of questions for our focus group. These questions had to answer our four main questions from the proposal but even more so in further depth. Our four main questions in the project proposal were as follows: 1. Who are our potential customers? 2. What is the current demand for wigs in Vienna, Austria? 3. What are the prices we should be charging for our wigs? 4. What could be the potential demand for our wigs in the future?We conducted a questionnaire to answer these questions in more depth and detail. The purpose of the questionnaire was to answer the following questions: 1. Do you live in Vienna? This will answer our questions about roughly how many customer we will have in Vienna, as we will open our store in Vienna. 2. What is your age? This will be helpful for our general information about our potential customer. 3. Which ethno religious group do you belong to? This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. . Which movement do you belong to? This will answer our question about what streams of Judaism do those potential customer who are residing in Vienna belong to and if these Jewish streams are the ones who pay much emphasis to the wig wearing Halakha law. 5. Have you ever used a wig? 15 6. Why not? These two questions above will allow us to see if this individual is a potential customer for us. 7. Do you own a wig? 8. Why not? These two questions above will allow us to know which individuals are potential clients and which are not. 9. How many wigs do you own?This will allow us to have a rough estimate of what the demand for wigs will be. 10. How often do you purchase a new wig? Here we will answer our question of what is the frequency in which these women purchase new wigs. 11. How often do you use wigs? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. 2. What color of wig do you prefer? This will answer our question regarding the preferences in the colors of wigs that our potential customers will have. We will be able to know what colors are most favorable amongst our potential customer group and thus assist us in knowing what products we should supply and more or less in what quantities. 13. What type of hair do you prefer? 16 Likewise, this will answer our question regarding the preferences in the type of hair for the wigs that our potential customers will want.We will be able to know what hair type is most favorable amongst our potential customer group and thus assist us in knowing what hair type wigs we should supply and more or less in what quantities. 14. What types of wigs do you mostly own? This question will once more give us further in-depth regarding the preferences of the types and styles of wigs that our potential customers like the most and will assist us in knowing what wigs we should supply at our store, once opened. 15. What is an average price of your curr ently owned wigs? ( in â‚ ¬) This question will allow us to know the average price we should charge for our average wig. 6. What is your net family annual income( in â‚ ¬) This will further give us insight about the abilities of our potential customers. We will be able to see roughly what socioeconomic group we are dealing with and thus adjust the products we supply accordingly. 17. Where did you buy these wigs? This question will allow us to see who our main competitors are which will allow us to further investigate and after investigation plan a means to provide our potential customers greater satisfaction than they currently get from our competitors. 18. Have you ever heard of our company?This question will allow us to see how many of the potential customers know about us and about the service we plan on providing. It will allow us to see how much marketing we need to do, where and to whom. 19. Where did you hear about it? 17 This will allow us to see in which places we are already known and in which places we are not yet known. 20. Will the fact that a company is donating tithe from every sold wig influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a company who does charitable work and so on and so forth. 21. What would you expect from your new wig? This will answer our question of what are the main expectations our potential customers have from purchasing a wig and thus allow us to meet these criterions. The purpose of the focus group was to answer the following questions: 1. Tell us a little bit about yourself? Find out a bit more about our potential customers; get some more insight to their personal life, religious life, etc.Get insight in to what ethno religious group do they belong, what religious stream do they fellow and so on and so forth. This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. 2. How many wigs do you own and how often do you wear them? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that 8 she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. (We acknowledge the fact that different ethno religious groups have different frequency usage, part of the time they may wear a wig and part of the time they may use headgears) With regards to the part of the question concerning the quantity of wigs they own, this will allow us to have a rough es timate of what the demand for wigs will be. We will also be able to see the frequency in which these women purchase new wigs. 3. What is your preferred color of a wig?Why is it preferred? This will answer our question regarding the preferences in the colors of wigs that our potential customers have. We will also be able to generate information about underlying reasons of the preferences of our main target group. This will assist us in knowing what products we should supply and more or less in what quantities. 4. What do you consider to be a good quality wig and what types of hair do you like for your wig? This will allow us to have further insight regarding what quality are our potential customer looking for when purchasing their wigs.What criterion do our wigs need to meet in order for them to consider it to be a good quality wig. With regards to the second part of the question this will help us to understand the preferences in the type of hair mostly demanded. 5. Where do you purc hase your wigs? Please specify the name of the store, the name of the website, the name of the magazine, or the name of the factory from where you order it, and why? This will give us information about who our main competitors are and what competitive advantages do they have. 10.What is the average price you are paying for a wig and what influences your decision? 19 This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. 6. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a com pany who does charitable work and so on and so forth. 7. Which wig did you like the most and which of the wigs did you like the least? Please, explain why. After providing the sample wigs to our focus group members, we will able to have a better understanding of the priorities our target group has. 8. Would you consider buying a wig from us (Sara’s Wigs) in the future and if so how much would you pay for this wig?This will show us how many potential customers we in actuality have. This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. The last two questions were presented to our participants after having shown the sample of our wigs. 3. 5. Experimental research The main purpose of our experimental research was to observe consumer behavior and find out if the kosher wig market business is profitable in Vienna. Thanks to the Jon Renau 20Company and their extremely kind st ore manager, Andrew we were able to conduct this experiment for one month. Our experiment was of such a nature: †¢ For one month we observed consumer behavior with which we were able to answer following questions: ? On average how many kosher wigs are sold in a month? ? What are average monthly profits that the company makes? ? What wigs do customers like best? ? What wigs do customers like least? We observed that out of 280 wigs sold in a given month 27 were kosher wigs. The profits made from these 27 wigs amounted to 24,400 Euros. 8 wigs purchased were European manufactured ones, and most desired colors were black, brown and blond. Surprisingly to us the most desired length of wigs was short and customer ages ranged between 23-50 years old. This experiment was extremely advantageous to us as we were able to observe consumer behavior in a natural environment without any artificial questions to which people had to think and answer theoretically. 3. 6. Data collection and data e ntry In order to make more in-depth marketing research we had to do secondary research as well as primary research.Secondary research was divided in two parts. †¢ First we searched for general information and opinion about what are the main concerns and characteristics of Kosher wigs in Internet (from blogs and web-sites) †¢ Only after that we narrowed our research and focused on one specific company who sells kosher wigs in Vienna. After secondary research we conducted primary research and also divided it into two parts; qualitative and quantitative. We conducted focus groups where we used non- 21 representative (convenience sample).We specifically chose married Jewish orthodox women who would discuss their opinions and concerns and give us sufficient information to help us see what the demand for kosher wigs in Vienna, Austria is. In quantitative research we used cluster sampling. In our research we applied the following types of research methods: †¢ Secondary resea rch ? Information gathering from already existing sources ? Experimental research †¢ Primary research ? Survey ? Focus Group 22 4. Data analysis and results 4. 1. Qualitative data analysis & results †¢ Is there a demand for a new wig store in Vienna?According to our focus group we have seen that our main target group, Jewish religious women are greatly interested in a new wig distributor in Vienna. Due to the fact that covering one’s head in Jewish religion is both – a Torah commandment and a tradition, the percentage of women wearing wigs is very high among all Jewish religious women, namely Ashkenazi Jews and some Sephardic. For instance, after conducting a focus group we understood that a lot of different aged women are ready to purchase wigs for themselves and their daughters, cousins, and sisters , etc. and that there is a demand for a shop offering kosher certified wigs. However, the exceptional cases comprised low- class women, which thought our prices to be too high. Low-class women thought there is no need for a new wig distributor in Vienna, they didn’t like our price ranges and claimed that there are already stores offering wigs, and moreover it is much cheaper to order wigs online. Even after suggesting that we would like our price to include 10% â€Å"mesuda†- donations to poor children and orphanages, they were not willing to pay â‚ ¬1200 for a wig, a price of wig charged by our suppliers, the company ‘Sarah Wigs’ in China.We explain it with two reasons. First of all, donations are obligatory in Jewish religion, and a person should anyways donate 10% of his income to charity, so there is no need for our suggestion to those people who are scarce of monetary resources. Secondly, religious life can be sometimes very expensive, including higher costs on kosher food, maintenance of a lot of children, costs on accommodation in the Jewish districts. Therefore, low-class families cannot afford purchas ing a wig for this price. However after watching sample wigs we offered they agreed the quality to be 23 ood, and admitted they would like to receive such kind of a wig as a present. Since our target group is initially middle-class and wealthy women it would be a challenge assessing them. Surprisingly, we found out which kind of service our potential customers would like to experience. In order to understand the psychology of these women, we should look inside the traditions and rules of life according to which these people have been living almost for 6000 years. They are very modest and extremely conservative. While the conversation they complained about the lack of privacy in the wig stores.For instance, some of them consider showing their hair among other women as something of an immodest behavior. So one of their wishes was to have a private service in a wig store, where they could feel comfortable and try all the variety of wigs. However some of them didn’t have problems with trying out wigs in a common hall. General reception of our sample wigs was very good. Independently of the age, annual income and ethno religious group, they liked the quality of our wigs. They liked the type of hair used, how naturally they looked, and the way they are made, the material used inside.In conclusion, our focus group and the reaction to the samples provided indicate that there is a demand for a new wig distributor in Vienna, offering one-to-one service. †¢ What is the average age consumption in the market? And how much they are willing to pay? We described our main target group as Jewish religious women, but who is considered to be a woman in a Jewish religion. Is there any specific age when girls become women, and start covering their heads? After an extensive research conducted on our target group, we found out this is not about a specific age.For instance, a girl becomes a woman after getting married, and since she is married covering her head is obligato ry. Therefore, the average age consumption for 24 our product is 18 – 82, as 18 is considered the allowed age to get married in Judaism (YAAKOV, 2006) and 82 is the average age of death among women in Austria (Pavlov, n. d. ). Due to this fact, women of different ages participated in our focus groups. We found out that the demand for our product didn’t depend on the age, but rather on the income and social level of the family of this woman.Our first focus group mostly consisted of women of a middle and high class, with annual income higher than â‚ ¬20,000. They were very surprised with the prices we offered for our wigs. When we showed them our sample wigs, they were willing to pay more than â‚ ¬1500. Our second group was quite intensive about pricing, and said their purchase decision depends highly on the purposes of their purchase. For instance, a lot of women have more than one wig. Purchasing a new wig for a special occasion, celebration or holiday is very po pular.Therefore, they were ready to pay more for a holiday wig. A holiday wig is the one usually with a natural hair, handmade and preferably a long one. Moreover, the fact that we are going to donate 10% of each wig bought to charity was perceived very positively by women of middle and high class. In a nutshell, we understood that for all the women the price is mostly connected with the hair type we use in our wigs, whether it is handmade, and its readiness to be worn. Surprisingly, we found out interesting moment in a consumer behavior of our main target group.When a woman comes into a shop, she wants to see the final product, the wig ready-to-wear, which should be only adjusted with small details. †¢ Which preferences do our customers have mostly? We noticed two main preferences our target group has with regards to the length of the wig and also the type/quality of the wig. 25 Surprisingly it was the opposite of what we were expecting. We were sure that the younger generatio n would prefer somewhat fashionable and longer wigs than the older generation (that would rather prefer stricter and shorter wigs).However what we noticed was that the younger women prefer the strict and middle-length wig because they are going to be married or just have been married and they are still very excited about the idea of a wig, the meaning behind it (that a woman should show her real hair only to her husband because the hair is a very sensual thing). But the older women are more likely to purchase longer wigs with different haircuts because they would like to innovate with their style. For instance, they ate tired of the same image all their life.About the type and the quality of the wig almost every woman in our focus groups agreed that it should be handmade and only natural hair. The style of the wig they prefer was quite different, but women were opened for innovations. Mostly all women are accustomed to wearing a wig with a bang, for it seems to be more natural. But nowadays we are living in the 21st century, there are more innovations with every passing day- women are expecting their new wig to look natural without a bang. Moreover, part of the women was at first hesitating about Asian hair we use but after we gave them our sample wigs for a trial, they changed their opinions.In order to further create a positive image of our company, we need to think about some women- community events in which we will be able to demonstrate wigs to women who are still hesitating about the quality of the Asian hair. †¢ How our service should look like? According to our focus group we came to several conclusions with regards to the service we should provide to our customers. On the one hand, our main goal is to ensure that our shop doesn’t contradict to any Torah commandments, Jewish laws and traditions.The first and the most important thing for us would be to ensure that all wigs are kosher, that they don’t contain 26 Indian hair. Almost all women agreed that absence of kosher certificate on the wigs would influence their purchase decision greatly (they will not purchase it). The next thing would be to provide private room for women who do not feel comfortable trying wigs in the common hall. For instance, some of the women consider showing their natural hair even to other women immodest. Our staff members will also be only female, in order for all the women to feel convenient.On the other hand, our target group will not only be satisfied with a purchase of a good quality wig. They don't know how to treat their wigs in order for them to stay in the same shape they were bought. The women complained a lot about the â€Å"Internet shopping†, they felt being left alone after purchasing the wig. Therefore we are going to introduce the â€Å"buy and stay† concept. We will offer a ‘beauty salon’ service that will be specialized in taking care of wigs. ‘Sarah wigs’ will send one of their stylists that will be responsible for this specific service.Right after the women chose a wig from our variety, the stylist will adjust it to her head. Afterwards a woman will be able to bring her wig for a wash, restyling, or any other required procedure. Of course the prices for the women, which purchased our wigs will be significantly reduced. With the help of this salon we will make our customers feel more secure. They will know that we are nearby and ready to help with any problem that might occur. In addition we decided to provide a 3-5 years guaranty for our wigs (the number of years will depend on the precise wig).We want to do so because we see the scarcity of trust among our target group. 4. 2. Quantitative analysis and results With our data collection we gained answers to our research questions. The following information is the analysis of our questionnaire: 27 †¢ Question 1: With the collected data we identified the percentage of women who are living in Vienna. As i t seen in Table 1 and Figure 1, 97% are living currently in Vienna, and 3% are not. Do you live in Vienna? Frequency Vienna Valid not in Vienna Total 243 7 250 Percent 97 3 100 Table 1: living in ViennaFigure 1: percentage of people who live in Vienna 28 †¢ Question 2 In the following graph you can see the distribution of the responders by age: 15-25 years11%, 26-35 years- 20%, 36-45 years- 33% (the majority), 46-55 years- 22%, 56-65 years7%, 65+ years- 5%. With this information we can determine our target group, to which we will address our products. What is your age? Frequency 15-25 26-35 36-45 Valid 46-55 56-65 55+ Total Missing Total System 28 50 81 54 18 12 243 7 250 Percent 11 20 32 22 7 5 97 3 100 Table 2: age of respondents Figure 2: age of respondents 29 †¢ Question 3:In this question we determined to which ethnicity group each respondent belongs. Ethnicity group determines the traditions, and after- the different moves in the Judaism, to which the religious women belong. For each ethnicity group there is different traditions regarding the usage of the wig. As seen in the table and the figure below, there is a large majority- 70% of Ashkenazi women, and 27% of Sephardic women. Which ethno religious group do you belong to? Frequency Ashkenazy Valid Sephardic Total Missing Total System 176 67 243 7 250 Percent 70 27 97 3 100 Table 3: the ethno religious groups of respondentsFigure 3: the ethno religious groups of respondents 30 †¢ Question 4: In this question we found the breakdown of the different movements of Judaism regarding the women in Vienna. As seen in the table, there is a large majority of women that belong to the Chabad- 70%. Then, the Gur movement with only 8%, Lithaim- 6%, Reform- 5% and Others8%. Which movement do you belong to? Frequency Chabad Gur Valid Lithaim Reform Other Total Missing Total System 176 20 14 13 20 243 7 250 Percent 70 8 6 5 8 97 3 100 Table 4: To which movement the respondents belong Figure 4: To which m ovement the respondents belong 1 †¢ Question 5 Comparison of total number of wigs owned and age of respondents. In the following table we compared the two variables, age and number of total wigs owned. The majority of women between ages 26-55 own 3-5 wigs (age 26-35: 11%; age 36-45: 30%; 4655: 10%). How many wigs do you own? What is your age? Count What is your age? 15-25 1-2 How many wigs do you own? 3-5 5+ Total 12% 0% 0% 12% 26-35 8% 11% 1% 21% 36-45 1% 30% 2% 33% 46-55 5% 10% 8% 32% 56-65 0% 0% 7% 7% 65+ 0% 0% 5% 5% 26% 51% 23% 100% Total Table 5: Comparison of age and number of total wigs ownedFigure 5: Comparison of age and number of total wigs owned 32 †¢ Question 6 In the following question we compared the frequency of purchasing wigs and the net annual income in the family of the woman. 30% of women that have 20,000-29,000 euro annual income are purchasing a new wig once in 5 years (the majority of that segment), the majority of the group of 30,000- 39,000 euro in come- 16%, is purchasing a new wig once in 2-5 years, and the majority of the group that has 40,000-49,000 euro income, as well as 50,000+ euro income purchases a new wig once a year (5% and 3%). How often do you purchase a new wig?What is your net family annual income( inâ‚ ¬) What is your net family annual income( inâ‚ ¬) less that 10,000 10,00019,000 20,000 29,000 once a year How often do you purchase a new wig? once in 2-5 years once in 5 years+ Total % of Total 1% 24% 42% 21% 9% 3% 100% % of Total 1% 18% 30% 4% 0% 0% 54% % of Total % of Total 0% 0% 0% 1% 5% 3% 9% 30,00039,000 40,00049,000 50,000+ Total 0% 6% 12% 16% 3% 0% 37% Table 6: Comparison of frequency of purchasing wigs and net annual income 33 Figure 6: Comparison of frequency of purchasing wigs and net annual income Question 7: †¢ In this table we measured the preference of wig colors.The majority of the women prefer black (39%) and brown colors (35%), 16% prefer blond wigs, and a small percent of 4% prefer grey hair, and 2% for red hair. What color of a wig do you prefer? Frequency black brown Valid blond red grey Total Missing Total System 98 87 41 6 11 243 7 250 Percent 39 35 16 2 4 97 3 100 Table 7: Preference of wig color 34 Figure 7: Preference of wig color †¢ Question 8: In this question we measured the percentage of respondents that prefer Asian or European hair. The majority (61%) prefers Asian hair, when 36% prefers European hair. Which type of hair do you prefer?Frequency Asian Valid European Total Missing Total System 153 90 243 7 250 Percent 61 36 97 3 100 Table 8: Which hair type do you prefer? 35 Figure 8: Which hair type do you prefer? †¢ Question 9: Here we determined the percentage of respondents that prefers factory made wigs or handmade wigs. The majority (62%) prefers handmade wigs, when 35% prefers factory made wigs. What types of wigs do you mostly own? Frequency handmade Valid factory made Total Missing Total System 155 88 243 7 250 Percent 62 35 97 3 100 Table 9: Preferable type of wig 36 Figure 9: Preferable type of wig †¢ Question 10:This table illustrates the preferable price of the everyday wig for the respondents. As seen, the majority of women are buying the wig for 401-600 euro (60%), 22% prefer to buy their wig for 250-400 euro, the small number of 6%, will pay 601-1500 euro, and 8% will pay 1501+. Average price of an everyday wig Frequency 250-400 401-600 Valid 601-1500 1501+ Total Missing Total System 56 151 16 20 243 7 250 Percent 22 60 6 8 97 3 100 Table 10: average price of everyday wig 37 Figure 10: average price of everyday wig †¢ Question 11: This table illustrates the preferable price of the holiday wig for the respondents.As seen in the table, the majority will pay 1001-2000 euro per one holiday wig (70%), 17% will pay 600-1000 eur0, and only 11% will pay 2001+ euro per wig. Average price of a holiday wig Frequency 600-1000 Valid 1001-2000 2001+ Total Missing Total System 42 174 27 243 7 250 Percent 1 7 70 11 97 3 100 Table 11: Average price of holiday wig 38 Figure 11: Average price of holiday wig †¢ Question 12: This table illustrates where the majority of the respondents buy their wigs. There is almost equal deviation between the 3 stores (32%- Magic hair team; 38%- Michaela Nagler; 27%- Stupnig Keg), and only 1% are buying in E-shops.Where did you buy these wigs? Frequency Magic hair team Michaela Nagler Valid Stupnig Keg E-shop Total Missing Total System 80 94 67 2 243 7 250 Percent 32 38 27 1 97 3 100 Table 12: place of wig purchase 39 Figure 12: place of wig purchase †¢ Question 13: This table illustrates the amount of respondents that heard about our wig store. The majority, however, never heard about us (65%). Have you ever heard of our company? Frequency yes Valid no Total Missing Total System 81 162 243 7 250 Percent 32 65 97 3 100 Table 13: have you ever heard about our company? 40Figure 13: have you ever heard about our company? †¢ Question 14: In the following table, we analyzed the percentage of respondents that heard about our company, and from where they heard about us. The majority heard about us from word of mouth (56%), 49% heard about us from Jewish websites, and only 42% heard about us from Facebook. Heard Frequencies Responses N heard from facebook where did you hear about us a Percent of Cases 42% 56% 49% 146% Percent 30 40 35 105 29% 38% 33% 100% heard from word of mouth heard from Jewish website Total a. Dichotomy group tabulated at value 1.Table 14: From where do you know our company? 41 †¢ Question 15: In this question we analyzed whether the fact that our company is donating 10% from our income will influence the decision of purchase. The majority (36%- mostly yes; 33%- possibly) will be influenced of this fact, and only 5% will not be influenced at all. Will the fact that a company is donating tithe from every sold wig influence your Frequency not possibly Valid mostly yes yes Total Missing Total System 13 8 2 91 57 243 7 250 Percent 5 33 36 23 97 3 100 Table 15: Influence of the fact that the company is donating tithe from every sold wigFigure 14: Influence of the fact that the company is donating tithe from every sold wig 42 †¢ Question 16: In this question we analyzed the net annual income of the respondents. The majority (41%) have 20,000-29,000 euro income, 24% have 10,000-19,000 euro, and only 1% has less than 10,000 euro income. What is your net family annual income( inâ‚ ¬) Frequency less that 10,000 10,000- 19,000 20,000- 29,000 Valid 30,000- 39,000 40,000- 49,000 50,000+ Total Missing Total System 3 59 102 50 22 7 243 7 250 Percent 1 24 41 20 9 3 97 3 100 Table 16: net annual income (euro) Figure 15: net annual income (euro) 3 †¢ Question 17: In this question we analyzed the importance of several factors that concern customer preference about wigs. Descriptive Statistics N I would expect my new wig with a low price I would expect my new wig to be handmade I would expect my new wig to be made in europe I would expect my new wig to be made out of Asian I would expect my new wig to have a guarantee I would expect my new wig to be of bright colours I would expect my new wig to be made out of natural matrial only Valid N (listwise) 243 243 1. 8724 1. 13735 243 3. 9712 1. 33423 243 1. 5638 . 70348 243 2. 473 1. 91364 243 2. 8765 . 68724 243 2. 0576 1. 29716 243 Mean 2. 0658 Std. Deviation 1. 08511 Table 17: customer preference about wigs 44 Figure 16: customer preference about wigs 45 5. Conclusion and recommendations After conducting the secondary and primary research we got to know that a place to a new wig distributor in Vienna can be found. We found out that there is a demand for product in the form we want to sell, and the service we want to provide. During the secondary research we were exposed to the competition that already exists in the market, but in order to have to have competitive advantage we will provide ‘buy and stay’ service, which will fill in the lack of security our customers have. In addition we came to know what are the exact preferences of our target group with the help of quantitative and qualitative analysis, which type of hair, length, color and style are in demand. With the help of the focus group we conducted, we understood the psychology of these women and underlying reasons for their consumer behavior. This will help us to market our product successfully, providing all the services related to it, and to communicate our company effectively.Moreover, we found Vienna as the representative capital city amongst big cities in Europe. Our research indicates that we can penetrate the Viennese wig market successfully, therefore we predict approximately the same level of demand in other major European cities. We can expect the growth of our company in Europe within 5-7 years. As a recommendation, it is required to make a further research on wig demand amongst cancer ill patients and wealthy p eople as part of our initial target markets. 46 6. Appendix 6. 1. Survey sample in English Questionnaire Nr. _______Wigs demand questionnaire Interviewer: Please read all questions to the respondent as they appear on the questionnaire. Only read the bold text. Interviewer instructions are in italics. Circle the figure corresponds to the respondent’s answer choice. Example : 2 Int. : Introduce yourself to the respondent. Mention that you are a business student conducting a survey as a part of marketing research class. Briefly inform the respondent that this survey is about a wig demand. At the beginning, may I ask you a few questions to determine if you are among the persons ho I am supposed to interview? 1. Do you live in Vienna? RESIDENCE If NO thank respondent and terminate interview. 2. What is your age? 15- ­? 25†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1    AGE 26- ­? 35†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 36- ­? 45†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3    46- ­? 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4    56- ­? 65†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5    65+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3. Which ethno religious group do you belong to? Ashkenazi†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1ETHNICITY Sephardic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2    4. Which movement do you belong to? Chabad†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 CHA Gur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 GUR Litaim†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 LITReform†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 REF Other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 OTH 47 5. Have you ever used a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1a? Q   7 USAGE No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2   a?Q 6 6. Why not? Record the first response REASON a? Q 21 7. Do you own a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 1   a? Q 9 OWNERSHIP No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2   a? Q 8 8. Why not? Record the first response REASON 9. How many wigs do you own? 1- ­? 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1    TOTAL